Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from disparate data sources -- including … [Read more...] about INDUSTRY ANALYSIS A New Approach to Customer Data Integration, Part 1
What is data integration
What Is REA All About?
The definitions or descriptions of newly minted terms and acronyms have been flying around this past year. To add to this, I'll contribute another one: Rich Enterprise Application, or REA.To be clear from the start, REA is an evolution of Rich Internet Applications (RIA) and not … [Read more...] about What Is REA All About?
EXPERT ADVICE Data Integration in the Cloud – or Not
Data integration is critical for companies that need to combine systems and databases after a merger or acquisition, or need to link legacy systems to new business applications. This need is vast throughout commercial and public industries, and the task can be daunting, … [Read more...] about EXPERT ADVICE Data Integration in the Cloud – or Not
ANALYSIS What Is Marketing Automation and Why Should You Care?
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers.Are there marketing … [Read more...] about ANALYSIS What Is Marketing Automation and Why Should You Care?
EXPERT ADVICE Data Integration Drives Healthy Customer Relationships
Several years ago, a large manufacturing company lost a key distribution center to a fire. The fire destroyed not only the building, but also thousands of shipments destined for a global customer base.Naturally, the CEO of this company wanted to send a letter to customers to … [Read more...] about EXPERT ADVICE Data Integration Drives Healthy Customer Relationships