Customer data integration (CDI) is becoming important for enterprises who want to target, acquire, develop and retain customers. In order to benefit from it, however, an enterprise needs to create a unified and comprehensive customer view from disparate data sources -- including … [Read more...] about INDUSTRY ANALYSIS A New Approach to Customer Data Integration, Part 1
What is data integration
The definitions or descriptions of newly minted terms and acronyms have been flying around this past year. To add to this, I'll contribute another one: Rich Enterprise Application, or REA.To be clear from the start, REA is an evolution of Rich Internet Applications (RIA) and not … [Read more...] about What Is REA All About?
Data integration is critical for companies that need to combine systems and databases after a merger or acquisition, or need to link legacy systems to new business applications. This need is vast throughout commercial and public industries, and the task can be daunting, … [Read more...] about EXPERT ADVICE Data Integration in the Cloud – or Not
The term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation, and you'll probably get 10 different answers.Are there marketing … [Read more...] about ANALYSIS What Is Marketing Automation and Why Should You Care?
Several years ago, a large manufacturing company lost a key distribution center to a fire. The fire destroyed not only the building, but also thousands of shipments destined for a global customer base.Naturally, the CEO of this company wanted to send a letter to customers to … [Read more...] about EXPERT ADVICE Data Integration Drives Healthy Customer Relationships