There’s a new trend online, and it’s making people money. But shoppers don’t even know what they’re purchasing.They’re called “Mystery Boxes” and the products are popular on sites like Etsy and eBay."We order stuff on Amazon all the time, but we know what we're getting, says Aurelia Seward, a seller on Etsy.“How much funner would it be to get a box and not know what’s inside of it?” Seward sells all-natural holistic items and has been curating mystery boxes for about a month."My mystery boxes can be any array of items to handcrafted jewelry to real gem stones for healing,” she explains. “Lava stone bracelets for diffuser oils, essential oils, stuff like that." Buyers can choose from all sorts of themed boxes, including electronics, toys, beauty products, etc.Seward’s boxes sell for $10. "I haven't been doing too much marketing for them, but the orders are rolling in, so that's kind of … [Read more...] about ‘Mystery Box’ trends popular online, but what are you getting?
NEW YORK--(BUSINESS WIRE)--May 15, 2018--Choosy, the on-demand social shopping platform where collections are inspired based on the most in-demand fashions on social media, today announced a $5.4 million seed round led by New Enterprise Associates, with participation from Forerunner Ventures, Innovation Global Capital, Entrepreneurs Roundtable Accelerator, XFactor Ventures, Supernode Ventures and angel investor Bryan Rosenblatt.Co-founders Jessie Zeng (Chief Executive Officer), Sharon Qian (Chief Technology Officer) and Mo Zhou (Chief Strategy Officer), former colleagues from Citi, will use the funding to perfect the customer experience, including everything from ordering processes to receiving deliveries on time, and build out their teams ahead of the company’s launch in the summer of 2018. During a test run earlier this year, the team identified street looks inspired by the Hadids and realized this was a huge opportunity when the entire collection they created sold out within … [Read more...] about Choosy Raises $5.4M to Build the First On-Demand Social Shopping Platform, Letting Trend-Driven Shoppers Buy the Looks That Inspire Them on Social Media
In some ways, shopping for furniture in a store is a bit odd. Even if you bring pictures of your living room, it can be hard to get a feel for how a coffee table will look with the bookshelves you already have. Then again, trying to buy something like that online can feel like a gamble. Scroll the comments on almost anything you buy and you’ll find someone saying the color of the furniture doesn’t match the picture. While maybe not a deal-breaker for a new pair of headphones, you’ll probably be less happy if your new couch is closer to teal than baby blue, for example. To try and make shoppers more comfortable with the idea of dropping hundreds (or thousands) of dollars on these big-ticket items sight unseen, retailers are turning to augmented reality. Last year, for example, Williams-Sonoma acquired Outward, a company that makes high-quality 3D images for AR apps that let you virtually plunk items down, giving a taste of how they’ll look (through your phone). … [Read more...] about Buying furniture online is a gamble. The Mine wants to use AR to improve the experience
With technology increasingly intertwined with all aspects of business, [email protected] can help you -- prosumers to small businesses with fewer than five employees -- get started.So you've decided you want to start your own e-commerce business, but you're probably asking yourself, "Now what?" Assuming you already know what products you're going to sell, the next thing you'll need to figure out is where and how you're going to sell them.The good news: Compared to the process of creating or sourcing products and doing competitive research, the steps required to launch an online store are relatively straightforward.Pick your platformSelecting which platform you'll use to build your online store is a significant decision. You're laying a foundation: All the other tools -- from your credit card processor to your marketing strategy -- will be built upon this one decision. Right out of the gate you should determine how much time you plan to invest in your store. Is it your full-time job, or a … [Read more...] about Opening for business: How to set up your first online store
Cars are changing fast, as is the way that culture sees and uses them. Google wanted to better understand this, so it compiled search data from the US, Germany and Japan to see what was trending in the wheeled world. The results are a little surprising.First of all, we should cover how Google went about compiling this data since the idea of my automotive search history being reviewed by anyone or anything is mortifying. Nobody should know the kind of deep, dark masochistic fantasies that I harbor for owning an early-2000s vintage Land Rover Discovery. Jokes aside, Google looked at search trends (of course), then smoothed out the curve by accounting for seasonal variations in searches (snow tires in winter, convertibles in summer, etc.). Lastly -- and here is where it gets interesting -- Google went through YouTube and broke down what people were making videos about, the type of language they were using to talk about their subject matter and which brands were mentioned. Lastly, … [Read more...] about Google Auto Trends report says we’re all dog-obsessed dashcam buyers