source Snapchat Snapchat has made a massive push into AR, and has consistently iterated on its offerings to get as many marketers on board as quickly as possible. Take a look at the various types of AR ads that can be created on the platform. You’ve probably seen the giant face taco shell, the barfing rainbow and the dancing hot dog, perhaps the three most popular examples of augmented reality on Snapchat. But that’s not it. The self-proclaimed camera company has made a massive push into AR, and has consistently iterated on its offerings to get as many marketers on board as quickly as possible. Marketers consider Snapchat the market leader in this field, with Tom Buontempo, the president of the ad agency Attention, telling Business Insider recently that “they seem to be headed in the right direction by doubling down on something they can own.” Since it first introduced sponsored augmented reality … [Read more...] about Snapchat’s betting its future on augmented reality ads — here are all the different types
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LONDON--(BUSINESS WIRE)--Apr 26, 2018--WaveOptics, the world leading designer and manufacturer of diffractive waveguides, today announced a collaboration with EV Group (EVG), a leading supplier of wafer bonding and nano-imprint lithography equipment, to bring high-performance augmented reality (AR) waveguides to the mass market at the lowest cost available in the industry today. Waveguides are the key optical component for wearable AR.David Hayes, WaveOptics CEO commented:“This partnership marks an AR industry inflexion point and is a critical step in the mass manufacture of high quality AR solutions – a capability that has not been possible to date.“A combination of EVG’s expertise together with our scalable and versatile technology, will allow AR-end user products to be on the market for under $600 by the end of next year.“This collaboration is key to unlocking the development of AR wearables; together we are well positioned to bring mass market … [Read more...] about WaveOptics Collaborates with EV Group to Drive Augmented Reality (AR) Manufacturing at Scale
NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Apr 24, 2018--PogoTec, Inc. (PogoTec™), an innovator in electronic wearables that attach to eyewear with a special focus on enhancing visual experiences, today unveiled the design of PogoAR™ – a unique approach to augmented reality.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180424005772/en/Without (Photo: Business Wire)PogoAR is being developed as a first-of-its-kind binocular augmented reality (“AR”) system that works seamlessly with most existing eyewear styles to provide a convenient, fashionable and easily portable AR platform. PogoAR is being built with a proprietary binocular vision system, while maintaining the fashionable look when attached to eyewear. With PogoAR, eyewear (new and old) can be made AR-ready by attaching a small proprietary AR system to the top of the eyeglass frame.“There are 2.6 billion wearers of prescription eyewear in … [Read more...] about Breakthrough Augmented Reality Designed for the Mass Market (Consumer and Enterprise)
Finding its roots in 1970’s, the ecommerce industry has come a long way since then. In today’s digital age, ecommerce is superior to traditional brick-and-mortar retail in several ways that benefit both the retailer and customer. From being a non-existent business model, ecommerce has grown to become one of the fastest growing businesses of the modern era.Emerging technology of Augmented Reality is propelling the ecommerce industry to widen its horizons and enhance customer experience. Ecommerce has rapidly taken over as customers’ preferred way to shop by rising above all the challenges and limitations of the online space.The last decade witnessed a considerable rise in consumer’s interest and overall participation level. As per Statista, ecommerce sales in the year of 2017 amounted to 2.3 trillion US dollars. This number is projected to grow up to 4.88 trillion US dollars till the year 2021. In a matter of time, ecommerce has transformed into the pinnacle of … [Read more...] about What’s the influence of augmented reality on the ecommerce industry?
Article Contents1 AR Smash Tanks!2 Slingshot Island ARCore3 Love Cubed – AR4 A&E® Crime Scene: AR5 Beer Pong AR6 Nightenfell AR7 PuzzlAR: World Tour8 WobblyStack for ARCore9 ARise10 AMON11 Truck Stars AR12 The Machines13 Battle Planet AR14 ARrrrrgh15 Agelore's Fantasy FPS - AR16 dARk: Subject One17 Capsule Commander AR18 Knightfall™ AR19 Jenga AR20 Burger Maker - AR21 Switch the Lanes - AR22 Stadion - AR23 Cat Care - AR24 Army of Robots25 Crayola Color Blaster26 YuME: Alice's Dream27 Meow! - AR Cat&Your Mini Pet28 Guns Royale - Multiplayer Blocky Battle Royale29 Zombie Gunship Revenant AR30 Guns of Boom - Online Shooter With Google's recent push for augmented reality content on Android through the use of ARCore, I thought it would be fun to collect all of the new AR games that released in the last couple of weeks into one of our gaming roundups. So without further ado, here are the most recent and notable AR games to hit the Play Store.AR Smash … [Read more...] about 30 new and notable augmented reality games from the last two weeks (3/7/18