Apple CEO Tim Cook really wants you to upgrade your old iPhone. To make sure you know it, he’s said it numerous times. During yesterday’s earnings call that discussed the holiday quarter, Cook mentioned upgrades a total of seven times. Here are all of the instances when Cook mentioned upgrading, including a bonus instance of his CFO pitching in (emphasis mine): “As our letter noted, that challenge was compounded by quarterly iPhone upgrades that were lower than we anticipated.” “We’ll return to upgrades in a moment, but I first want to say a bit more about our business in Greater China.” “Despite iPhone upgrades being lower than we anticipated, our business grew outside of China, including new records in the Americas, Western Europe, Central and Eastern Europe, and the rest of the Asia Pacific segment.” “Returning to iPhone, I’d like to talk about our results in the context of those lower-than-expected upgrades. iPhone … [Read more...] about Tim Cook really wants you to upgrade your iPhone
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Tim Cook hints at cheaper iPhones as Apple reveals first sales drop in two years
Apple has revealed its first sales drop in more than two years and warned of further falls in the coming months as it confirmed that its iPhone business had gone into decline. The company revealed that revenues in the final three months of 2018, its traditionally lucrative Christmas period, had fallen by 5pc to $84.3bn (£64.5bn). The decline was most pronounced in the iPhone business, which makes up the majority of Apple’s profits. Sales of the iPhone fell by 15pc, with much of the drop due to waning demand for its products in China. Profits, at $20bn, were flat on the same period a year ago. Tim Cook, Apple's chief executive, suggested that consumers outside of America could benefit from cheaper... Register for free to read this article, or log in to your Telegraph account Register Log in … [Read more...] about Tim Cook hints at cheaper iPhones as Apple reveals first sales drop in two years
Are Apple iPhones about to get cheaper? Tim Cook hints at price cut as tech giant reveals first fall in revenue and profits in TEN years
APPLE has hinted it will slash iPhone prices as the company announced its first fall in revenue and profits in a decade. Boss Tim Cook blamed a combination of weak iPhone sales and a downturn in China for the 4.5 per cent fall in revenue to around (64.5billion) $84.3billion. Revenue from the iPhone, responsible for most of the firm's profits, fell 15 per cent in its latest financial quarter. In response to the slump, Cook said Apple is now reconsidering the pricing of iPhone models in international markets. He admitted customers are struggling with the tech giant’s high prices. He said a strong dollar, which makes its products comparatively more expensive, had hurt its sales in emerging markets. Cook said the tech giant had started this month to re-price its phones to shield customers from the impact of currency fluctuations. The CEO did not name the specific areas the company is now looking at – but it is thought he may have been referring to China, where sales are … [Read more...] about Are Apple iPhones about to get cheaper? Tim Cook hints at price cut as tech giant reveals first fall in revenue and profits in TEN years
Transcript: Apple CEO Tim Cook on the company’s 2019 Q1 earnings
Apple CEO Tim Cook and CFO Luca Maestri spoke with analysts during the company's Q1 2019 earnings call. Here's our ongoing live transcript of their remarks! If you want more info on Apple's results, we recommend checking out the awesome charts from Six Colors. Cook's opening remarks Tim Cook Thank you, Nancy and thanks to everyone for joining us today. This isn't the first time you've heard from us regarding the December quarter so the first thing I want to do is provide some final results and connect those back to the letter we shared at the beginning of the month. As you know, our December quarter revenue was below our original expectations coming in at $84.3 billion. That's down 5% from a year ago or down 3% adjusting for foreign exchange. We noted four factors that would impact our results when we provided guidance in November: different iPhone launch timing from a year ago, FX headwinds, supply constraints on certain products, and macroeconomic conditions in emerging markets. … [Read more...] about Transcript: Apple CEO Tim Cook on the company’s 2019 Q1 earnings
Apple Earnings: 3 Questions For CEO Tim Cook
Jan 28, 8:49 PM EST Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Daniel Sparks 01/28/19 AT 7:22 PM In a busy week for corporate earnings, Apple (NASDAQ:AAPL) is scheduled to report its fiscal first-quarter results on Tuesday. The results are an opportunity for the tech giant to reinvigorate investor confidence in the company after announcing earlier this month that revenue for the quarter would be much softer than expected.Investors already know a few things about the quarter, including the company's approximate revenue of $84 billion (below guidance for $89 to $93 billion) and its gross margin of about 38%. But there are some big questions investors will be looking to have answered during the update, particularly as it relates to the company's slowing iPhone business.When Apple CEO Tim Cook joins the company's earnings call on Tuesday afternoon, here are three questions investors will be hoping … [Read more...] about Apple Earnings: 3 Questions For CEO Tim Cook