ALTHOUGH the Winter Olympics have reached their conclusion, the continuing threat of snow this spring keeps this event in the minds of many, so this month I'm reflecting upon how brands made the most of this competition.The 2018 Winter Olympics in PyeongChang were unquestionably a landmark event. When South and North Korean athletes marched under a flag of unity during the opening ceremony, it reminded the world that sport could be a catalyst for peace. This was also reminiscent of the cross-border moment at the border here in 2012, which reminded us that there is more that unites us, than divides. Such images, regardless of the platform, are timeless. There is a strong commercial element to this event and the 23rd Winter Olympics presented a major marketing opportunity. It is expected that the total TV advertising spend will break the record of $977m (£700m), set in Sochi in 2014.It's easy to see why the Winter Olympics are so attractive for marketers. Official figures suggest … [Read more...] about It’s snow contest for marketers at the Winter Olympics
The winter games
It’s a Sunday during the Winter Olympic Games in South Korea, at one in the afternoon—at least in this simulation. The US security forces in charge of protecting Team USA receive word of an explosion outside the main entrance of the hockey arena, where teams have been battling for gold. “Fans begin to panic, resulting in a stampede,” says Donald Grinder, a crisis management expert with the State Department’s Foreign Service Institute. His first question to the room full of special agents, analysts, and intelligence experts goes to Mark Woods-Hawkins, deputy Olympic security coordinator at the Diplomatic Security Service: How do you start gathering the information the team will need to address the unfolding crisis? “We’ll first reach out to our people in the venues to get reporting and accountability,” Woods-Hawkins says, referring to the agents stationed at the arena, several of whom would likely already be moving the U.S. athletes to a … [Read more...] about Go Inside the Command Center Keeping the Winter Olympics Safe
The XXIII Olympic Winter games are upon us. It's the biggest winter sporting event in the world - and it's all going down this year in South Korea.More than 2,500 athletes from 90 nations will travel to the country to compete in ice and snow, and estimates indicate over one billion viewers expect to tune in to watch. There are a number of easy methods for watching the Winter Olympics, both inside and outside of the US. Here’s how to get started:When are the Winter Olympics?The 2018 Winter Olympics will be held in Pyeongchang, South Korea, taking place from February 9 to February 25, with the opening ceremony starting at 11 am GMT on the first day, or 6 am EST. A record 92 nations applied to compete in this year’s games, and the event has also made headlines as North and South Korea will enter the Opening Ceremony marching under one flag.How to watch Winter Olympics in the USNBC networksLike it did the Super Bowl, NBC is set to broadcast this year’s Olympics. … [Read more...] about How to watch the Winter Olympics
posted on 05 Feb 2014, 15:39 8 1. PapaSmurf (Posts: 10457; Member since: 14 May 2012) Lol really Samsung? posted on 05 Feb 2014, 15:40 1 2. grahaman27 (Posts: 362; Member since: 05 Apr 2013) good, the apple logo cut out is the most obnoxious thing. posted on 05 Feb 2014, 15:50 6 3. PapaSmurf (Posts: 10457; Member since: 14 May 2012) Yet it's what separates their smart phones from the rest. posted on 05 Feb 2014, 15:52 11 4. Commentator (Posts: 3722; Member since: 16 Aug 2011) According to the article, athletes are being advised to cover all other logos, not just Apple's. 23. akki20892 (Posts: 3902; Member since: 04 Feb 2013) Only sponsors can show their logos. posted on 05 Feb 2014, 15:53 5 5. g2a5b0e (unregistered) Yeah, pretty lame. As if people aren't going to recognize an Apple product with the logo covered up. posted on 05 Feb 2014, 15:59 14 10. Insignificant (Posts: 192; Member since: 22 Sep 2012) Where were you when Samsung … [Read more...] about Comments for : Is Samsung asking athletes to cover iPhone logos during the Winter Olympics opening ceremony?
Watch the Winter Olympics 2018If you are in the UK and have a TV licence, the following events from the Winter Olympics 2018 are available on BBC iPlayer and online for free.- Moguls qualification- Team Figure Skating- The opening ceremony- Curling Mixed Doubles Sessions 1, 2, 3, 4- Ski Jumping qualificationPlus 40 other episodes. If you want to have access to all the broadcasted content available at the Olympics, you will have to go through Eurosport and TVPlayer. See below.The 2018 Winter Olympic Games has entered its final week, with Team GB already enjoying one of its most successful games ever.Lizzy Yarnold retained her skeleton title to take Team GB to four medals - so can it now be a record-breaking games for the nation?More than 2,500 athletes from 90 nations are battling it out in Pyeongchang to take home a medal, with plenty still left to play for.The action is turning the Winter Olympics 2018 into one of the most-watched sports broadcasts of the year, with over one billion … [Read more...] about How to watch the Winter Olympics 2018: Livestream every sport online from anywhere