An extensive European study has revealed that teenagers are abandoning Facebook in their droves, with the presence of their parents on the network one of the key factors. The Global Social Media Impact Study found that younger users are shifting to alternative platforms such as Snapchat, WhatsApp, Instagram and Twitter for their social media fix.Professor Daniel Miller is on the research team and writes: “Facebook is not just on the slide — it is basically dead and buried. What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mom sends you a friend request.”“It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”Miller’s work with 16-18 year-olds in the UK found that while teens conceded that Facebook was technically superior for organizing photos, events and profiles, it has become embarrassing for … [Read more...] about Facebook ‘dead and buried’ for Europe’s teenagers, says new report
If retail marketers are going to capture the loyalty of the next generation of spenders, they're going to have to get hip to the new Web, according to a report from Forrester Research."The 73 million people under the age of 18 in the U.S. represent one thing to marketers and sellers: the next generation of spenders," wrote Forrester analyst Carrie A. Johnson in the report, a copy of which was obtained by E-Commerce Times."But those marketers are more 'American Bandstand' than 'American Idol,' making it hard to understand this connected, gadget-grabbing group," Johnson added.Young shoppers break into two distinct age groups, the report said, under 18 and 18 to 21 years old. While the over 18 crowd has more money to spend -- US$193 a month, compared to $76 -- both market segments have one thing in common."They're always online," Forrester reported. "The majority of both groups have broadband at home and go online daily. The online behavior of older teens illustrates that this is a … [Read more...] about Study Says Retailers Unhip to Young Shoppers
Drug Pipeline Healthcare giant Johnson & Johnson plans to meet with U.S. regulators after they refused to approve a new use for the company's immune disorder drug, Simponi.The company, based in New Brunswick, N.J., said Friday night that the Food and Drug Administration notified its Janssen Biotech Inc. subsidiary that it would not approve marketing of Simponi for limiting progression of structural damage in patients with moderate to severe rheumatoid arthritis.In a statement, Janssen said it will request a meeting with the FDA to discuss the details of the decision and "future steps to achieve the intended approval."Janssen applied for the approval in September 2010.Simponi is a genetically engineered antibody drug that tracks down and binds up the protein TNF-alpha in the blood. In some people, the body produces excess levels of this protein, causing inflammation and damage to bones, cartilage and tissue.Simponi was first approved in 2009 for sale in the U.S., Europe and Canada … [Read more...] about FDA Says No to Simponi Expansion
Today's teenagers have powered the ongoing success of apparel seller Abercrombie & Fitch and music heavyweight MTV, among many other brands -- but the vast majority of e-tailers have long ignored the buying power of this group of consumers.That neglect is shortsighted, say industry experts who track and work in the youth market. Last year, people between the ages of 12 and 19 spent US$170 billion, Teenage Research Unlimited found. And teens spend an average of $264 per week, according to the "Coinstar Teens Talk Poll: Teens Report on Money, Spending and Buying" report, published in September.In total, members of Generation Y -- people born since 1977 -- have annual income of $211 billion, a Harris Interactive poll determined. Each year, this group spends about $172 billion of that income. And the amount spent online is growing: This year, people aged 8 to 21 spent 14.5 percent of their income online, versus 11.8 percent last year, John Geraci, vice president of youth research at … [Read more...] about E-BUSINESS SPECIAL REPORT Teenage Wasteland – Or Online Goldmine?
Sonny Dickson, a teenager in Australia, leaked photos on his website purportedly showing an Apple fingerprint scanner. The photos were published less than one week before huge Apple events in California and China.Dickson, whose roommates are Mom and Dad, has long leaked Apple product info on his website. This most recent get, however, might be his biggest yet.The photos show a "home" button for an as-yet-unreleased iPhone that is equipped with a biometric fingerprint scanner. The teen claims to have five to 10 sources in China who obtain Apple prototypes from factory-line workers.Apple declined to comment on Dickson and said that the company has never contacted him.Another annoying nugget for Apple is a report from China Labor Watch that accuses the Jabil Circuit factory in Jiangsu province of engaging in gratuitous forced overtime, hoarding millions in unpaid wages and more.[Sources:Reuters;SonnyDickson.com;Tech In Asia]The U.S. National Security Agency is using supercomputers, court … [Read more...] about TECH TREK Apple’s Teenaged Nemesis Blows Its Big Reveal