This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations. This Part 2 of a two-part section on Apple’s misadventures in manufacturing. Part I is here. Steve Jobs and the NeXT Big Thing, manufacturing the NeXT computers in-house was the “single most expensive, and easily the most unwise, commitment that Jobs made and would not budge from.” In addition, Jobs wanted this manufacturing to be carried out in the United States, making the machines an all-American production designed and built on American soil. “The neatest thing that I love about NeXT is that it’s not made in Osaka,” he said. This differentiated what NeXT was doing from the computers made by rivals like HP and IBM, who were already outsourcing a lot of their … [Read more...] about A brief history of Steve Jobs’ automated factory at NeXT [Cook book leftovers]
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Editorial: Steve Jobs would have been proud of Tim Cook’s Apple News & Apple TV event
Editorial By Daniel Eran Dilger Sunday, March 31, 2019, 05:32 am PT (08:32 am ET) As a company, Apple has shifted dramatically over the last eight years since the passing of Steve Jobs. Monday's "its show time" Apple News and Apple TV event was a primary example of this, being the first to focus entirely upon non-hardware product offerings while introducing a series of celebrities talking about their new projects to create content that has nothing to do with the computing technology that has always defined Apple. What's going on? Apple's hardware-free presentation was actually all about its hardware A truly bizarre response Apple's event was described as "truly bizarre" and "the weirdest" by GV partner and former Tech Crunch pundit M.G. Siegler, who went on at length to disparage everything presented as "silly" to "mildly pathetic." Among other things, he wondered aloud why Apple didn't spend any time on stage talking about the old Newsstand—a jab which sort of tipped the … [Read more...] about Editorial: Steve Jobs would have been proud of Tim Cook’s Apple News & Apple TV event
What Is Eating Apple – And Why Steve Jobs Wouldn’t Be Doing Better
Feb 24, 4:59 PM EST Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Arturo Bris 01/06/19 AT 10:56 PM Apple has started the new year by disappointing investors with its first profit warning in 17 years. The company said that poor sales of its latest range of iPhones has helped to weaken its first financial quarter (September to December 2018). Apple now expects revenues of US$84 billion (£66 billion) with a gross profit margin of 38%, having initially expected between US$89 billion and US$93 billion. In the same quarter last year, Apple brought in US$88.3 billion on a gross margin of 42%.This revision caused the company’s stock to drop 10% to its lowest level in 21 months. It is time to find culprits, and I will not be surprised to see headlines like, “Tim Cook is not up to the Job(s)” or: “Seven years after Jobs’ death, Apple is starting to rot.” We mustn’t believe them, however.The … [Read more...] about What Is Eating Apple – And Why Steve Jobs Wouldn’t Be Doing Better
Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’ (AAPL)
Kif Leswing, provided by Published 4:13 pm PST, Tuesday, January 8, 2019 CNBC Apple CEO Tim Cook appeared on "Mad Money" with Jim Cramer to talk about the future of the company amid the company's big stock slump. Twice, Cook repeated the phrase "it just works" — one of late Apple CEO Steve Jobs' favorite sayings. The "it just works" mantra has fallen out of fashion under Cook, though. Cook could have used it as a deliberate callback to the Jobs era — a reminder that Apple's biggest advantage is that it makes high-end products that all work closely together. In that sense, it could be a subtle call to investors to renew their confidence in the company. Apple stock has been on a massive slide — first, it told investors that it wouldn't disclose how many iPhones it sold, then a few months revised its own sales target down by at least $5 billion, citing issues with China and a slower iPhone upgrade cycle. All told, Apple is down over 30% … [Read more...] about Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’ (AAPL)
Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’
source CNBC Apple CEO Tim Cook appeared on “Mad Money” with Jim Cramer to talk about the future of the company amid the company’s big stock slump. Twice, Cook repeated the phrase “it just works” – one of late Apple CEO Steve Jobs’ favorite sayings. The “it just works” mantra has fallen out of fashion under Cook, though. Cook could have used it as a deliberate callback to the Jobs era – a reminder that Apple’s biggest advantage is that it makes high-end products that all work closely together. In that sense, it could be a subtle call to investors to renew their confidence in the company. Apple stock has been on a massive slide – first, it told investors that it wouldn’t disclose how many iPhones it sold, then a few months revised its own sales target down by at least $5 billion, citing issues with China and a slower iPhone upgrade cycle. All … [Read more...] about Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’