We’ve heard rumors about a budget iPhone in the works for years now. Apple always generates a huge amount of interest in any new iPhone and the tech press is always ready for seduction. Various sources “in the know” about manufacturing, and self-proclaimed expert analysts, have been lining up to tell us that a budget iPhone is inevitable. These rumors often sound credible and are picked up across the mainstream press, from the Wall Street Journal to CNN. The problem is, a cheaper iPhone doesn’t make sense for Apple.Since the start of this year, just here at DT, we’ve reported on a ton of rumors: Apple may make a less expensive version of the iPhone, rumors of cheap iPhone, analysts think Apple will introduce affordable iPhone, could this be the budget iPhone, budget iPhone design to mix iPhone 5, iPod Touch, and iPod Classic, budget iPhone rumors re-emerge, and Apple prepares for budget iPhone in India. There have been many, many more related (usually … [Read more...] about Why a budget iPhone still doesn’t make sense
Start making sense
At Digital Trends, we have to cut through hyperbole on a daily basis, but Faraday Future’s FF91 pre-production vehicle CES presentation was too much to handle.The other day, in a packed hangar, journalists and other guests of Faraday Future gathered to see a car that was meant to finally quiet naysayers of the electric car company. But instead of silencing critics, it gave them a bunch of extra talking points.The presentation was arrogant and grandiose. Nick Sampson, SVP of R&D at Faraday likened his Tesla-like electric car company to pioneers like Karl Benz and Tim Berners-Lee, people whose efforts “created a better future,” something the upstart automaker wishes to do by “dismantling the conventional concepts of automaking.”The company then launched into a four-part, hour-long lecture on the capabilities of FF’s planned production vehicle. This was before we even saw the car.Instead of silencing critics, Faraday Future gave them … [Read more...] about Faraday Future needs to start making cars, and stop stroking its own ego
Nvidia’s announcement of yet another Tegra processor has been met with a mixed response. Few companies are more proficient at shouting their own message than the guys in green, and they’ve yet again put together a slick presentation with mind-boggling core counts and beautiful 3D demos. But we’ve been through this several times before and, despite its flash and bluster, Nvidia chips rarely appear in phones and just occasionally in tablets. What gives?The lack of LTE in the company’s new K1 chip suggests that it still doesn’t understand what’s important in the mobile space. Then again, knocking the K1 over LTE may be besides the point. Nvidia says this new chip is the first fruit of Project Denver, an effort to create an ARM processor that can compete with AMD and Intel in the PC space. And it may be that the company has internally written off the smartphone market, preferring to focus on tablets and computers, where it has more clout and its … [Read more...] about Nvidia’s Tegra K1 might not make sense for mobile, but what about PCs?
Information technology managers are facing a massive rollout of new demands and computing models that could potentially make inroads in enterprise computing in 2008. As the technology continues to evolve and the landscape continues to change, IT managers have to pick and choose carefully in deciding which new, talked-about technologies to implement in their enterprises.For instance, IT departments are showing more interest in Software as a Service (Saas). In fact, a recent Forrester study notes that decision-makers at North American enterprises will continue to spend an average of 29 percent of their total IT budgets on software-related costs this year. Furthermore, the adoption of SaaS will rise to the level of a top priority for IT departments by year's end.Another corporate need that could further burden an already overtaxed IT departments is the chore of overseeing the good name of its marketing organization. IT managers are being asked more frequently to gauge, monitor and report … [Read more...] about Making Sense of IT’s Swirling Trends
The rumor is back: New reports have Microsoft preparing a version of its flagship Microsoft Office productivity applications for iOS — which almost certainly means Apple’s iPad, as well as the iPhone and maybe even the iPod touch. Although the speculation is not new, it comes with some intriguing new details. First, Microsoft might be looking to launch a version of Office for iOS around the same time Windows 8 tablets start to hit the market. Second, Microsoft might also be working on a version of Microsoft Office for Android.Does it make any sense for Microsoft to make versions of its Office applications for any mobile platform other than Windows or Windows Phone? Wouldn’t that undermine the value of Microsoft’s core platforms? Or is it actually a savvy move that not only gives Microsoft a new revenue stream, but helps keep the software giant in a mobile technology world that’s — so far — mostly passing it by?The reportsThe latest batch of … [Read more...] about Why Office for the iPad and Android makes sense
For some businesses, Apple's App Store rules just don't make business sense.In fact, in some situations, some businesses that play by Apple's rules can delight their customers and yet end up losing more money than before they even entered the App Store ecosystem.It all comes down to Apple's 30 percent cut of App Store-based sales and a business' existing customer base.To reach consumers through the iOS App Store, Apple's basic terms are pretty simple: If an iOS-running Apple customer buys an app, Apple gets 30 percent of the sale price. If the customer buys an add-on product through the app, called an "in-app purchase," Apple also gets a 30 percent cut. In exchange for this 30 percent cut, Apple not only delivers a kick-ass hardware, software, and store experience but also serves up all the data from its data centers and handles all of the e-commerce payment processing.You would think that running e-commerce from the Web or mobile devices would be easy these days, but it's not. It can … [Read more...] about OPINION What Happens When Apple’s Rules Stop Making Sense
Data Analysis Making sense of space dust: Researchers explore solar system's originsThe chemical breakdown of minerals that may be lurking in space dust soon will be available to scientists around the world. Because space dust contains the basic ingredients that form planets, the University of Central Florida physicists' analysis could provide important clues about how the solar system formed and how life emerged. For decades, astrophysicists have been studying these clouds of dust, which contain ices, silicate minerals and iron compounds. But until the UCF team started looking at earth's minerals with far IR spectroscopy, identifying the minerals in space dust was . . . ambiguous at best. "It was an educated best guess," said Robert Peale, a physics professor who has worked on mineral sampling projects at UCF since 1991. "We've analyzed more than 160 minerals found on earth. Now we can compare our findings with new results coming in from the European Space Agency's Herschel telescope … [Read more...] about Making sense of space dust: Researchers explore solar system’s origins
This week, a Congressional committee held hearings on the mergers of SBC with AT&T and Verizon with MCI. While some might worry about consolidation, the mergers are a sign that the telcos are preparing for a new wave of competition from businesses previously confined to other parts of the economy.The telecom industry is going through numerous changes, partly due to technological innovations and partly due to a lightening of regulatory restrictions. On the innovation side, the change from land-line based phone service to Internet telephony has massive consequences for any business in the sector who refuses to change.Voice over Internet protocol, otherwise known as VoIP, has shaken the telecom industry like the car shook the horse-and-buggy business. The ability to turn voice communications into packets of data means that your telephone company might also be your cable, wireless, satellite or power line company. Competition has exploded, highlighting Darwin's mantra that those … [Read more...] about OPINION Telecom Mergers Make Sense
The Apple car rumor gained some legs this week with a Wall Street Journal report that brings some interesting new insight.Though a bit shy on verifiable details -- it cites unnamed people familiar with Apple's plans and vaguely refers to people inside Apple -- the report suggests the company will triple its current 600-person team to 1,800 people as it ramps up its car development effort, code-named "Titan."Previous Apple car reports have linked Apple's hiring of automobile experts to Titan, with some assuming that Apple even poached some employees from Tesla.Earlier rumors also made the assumption that Apple was developing a self-driving car, but the Journal's latest story indicates the first Apple car won't be fully autonomous.It also establishes a timeline, sort of. The target ship date is 2019 -- though there is some doubt about whether that's accurate.All along, it's been expected that the rumored Apple car will be electric. Apple has not confirmed any plans to build a car, but … [Read more...] about HOT TECH RUMOR Apple Car Talk Starts Making Sense
B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week.Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation, and just 37 percent said the issue got executive support outside the marketing department.Among the other key findings:Only 27 percent of the respondents strongly agreed that marketing automation had resulted in increased contributions to the pipeline. Forty-nine percent somewhat disagreed, and 20 percent strongly disagreed.Twenty-four percent of respondents strongly agreed that marketing automation was delivering ROI, while 55 percent somewhat agreed that it was, and 18 percent somewhat disagreed.Twenty-four percent strongly agreed that they were more efficient because of marketing automation. Fifty-eight … [Read more...] about Has Marketing Automation Started Making Sense?