Big Tobacco is increasingly using social media to find new ways to hook young people on smoking, circumventing decades of laws restricting the marketing of traditional cigarettes to minors. In major cities around the world such as Rio de Janeiro, Cairo, Jakarta and Milan, tobacco companies have been holding extravagant events with names like "K_Player" and "RedMoveNow" that were designed to connect with young people. Often featuring alcohol, live music and attractive hosts, these lavish events spare no expense as they seek find new buyers for their tobacco products. The problem? Those party-goers are carefully targeted young influencers, who are encouraged to share photos of their glamorous tobacco-sponsored adventures with friends and followers on social media using appealing hashtags like #iamonthemove, #decideyourflow and #mydaynow. And although the influencers are over 18, their social media followers can be much younger. This exploitation of social media's organic reach is one of … [Read more...] about How social media helps Big Tobacco hook a new generation of smokers
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Sections SEARCH Skip to content Skip to site index Personal Tech Subscribe Log In Log In Today’s Paper Personal Tech | I Tried to Make My Dog an Instagram Celebrity. I Failed. Supported by Tech Fix Becoming an influencer is hard, as our columnist found out when he tried creative photography, consultations and even bots to propel his food-obsessed corgi to fame. ByBrian X. Chen Dec. 5, 2018 Last spring, I started an Instagram account that featured my dog, Max, trying to eat my home-cooked meals. I was confident it would be an overnight sensation. Foodies and corgi lovers, after all, are two of the biggest audiences on the photo-sharing site. Combining the two, I jokingly told my colleagues, would be my ticket to early retirement (or, at the very least, some free kibble). I did all the homework. I heeded advice posted on the web from internet-famous dog owners and social media mavens: Find a shtick, publish … [Read more...] about I Tried to Make My Dog an Instagram Celebrity. I Failed.