Social networks might be popular, but the industry is struggling to find a way to turn all those users into a big payday. This conundrum is the focus of industry executives gathered at the Social Ad Summit in New York this week, and while no company has yet found the perfect solution, advertising campaigns that make far better use of social-network functionality are starting to offer hope of richer returns. According to Michael Lazerow, founder of social-advertising company Buddy Media, 37 percent of adult Internet users (and 70 percent of teens) in the United States use social-networking sites regularly. Meanwhile, less than 1 percent of all digital-advertising budgets currently flows to social-media sites. Share of advertising investment might be slim today, but many executives are optimistic about the future. “It seems a little like the search industry was in the mid to late ’90s,” says Martin Green, chief operating officer of instant-messaging company … [Read more...] about Making Money from Social Ties
Small investments to make money
I’m channeling Steve Jobs this week, and it is clear that he really doesn’t think very much about his largest competitors. Why? He thinks the firms are being run by idiots – even though he doesn’t lead the market in share – because he makes more profit and his company has proven to be a vastly better investment over the last 10 years. Moreover, he was CEO of the decade, while Mark Hurd, HP’s CEO, was just fired, and most everyone else is chasing each other’s tail for the low-profit end of the market.This week, let’s look at the market through Steve Jobs’ eyes, and think about why he thinks powerful competitors like HP are a joke. This is kind of a heads up to those interviewing over the next few weeks for the CEO job at HP, because I’d bet the HP board will want them to describe in some detail how to take the grin off Jobs’ face and put it on theirs.Product NamingConsumers buy products with simple names. Look at the car … [Read more...] about How to Make Steve Jobs Sweat: Why Competitors Can’t Touch Apple
“I fell in love with augmented reality, but there were some things I didn’t like about it. I didn’t like that it was on a smartphone. I didn’t like the gimmicky marketing things it was being used for. I thought it could solve real world problems for businesses.”Pete Wassell is an IT veteran who spent more than a decade working for IBM before leaving to become the co-founder and CEO of Augmate. Created in 2010, the company just raised $2.8 million in seed funding and is committed to bringing smart eyewear to the enterprise.“Digital information is not where it’s needed or expected. I want to merge the digital world and the physical world. I want to be able to right click on physical objects and get information on them.”As the founder of a fast-growing AR Glasses group on LinkedIn, designed to bring together experts in the field, Pete is a real evangelist for smart eyewear and he’s convinced about the practical benefits it can deliver … [Read more...] about Augmate wants to make working in a warehouse like playing Terminator with boxes
Adonit Jot Touch ($50)The best stylus for you will depend on exactly what you want to do with it. If you have an iPad Pro, then the Apple Pencil will be an obvious choice, but it’s not designed to work well with other iPad models. Adonit offers a wide range of different styli, but the Jot Touch provides a wealth of excellent features, including pressure sensitivity, palm rejection, a fine point, and shortcut buttons that you can configure. It’s a great choice if you want something to draw with, but it works best with a specific range of supported apps, so do your homework before you buy. If you want something simply for jotting notes, however, you really don’t need to spend this much.Available at:Amazon Staples B&HFourth-gen Apple TV ($150+)Thanks to AirPlay, you can mirror your iPad screen on your TV using an Apple TV. This is great for showing off family photos or accessing all sorts of entertainment. You can also use Apple’s Remote app to … [Read more...] about The 15 best iPad accessories to make more of your Apple tablet
Industry analysis firm IHS iSuppli has completed its preliminary teardown report on the Amazon Kindle Fire tablet, and finds a total bill of materials (BOM) for the device sums up to $186.50. When coupled with manufacturing expenses, Amazon’s total cost for a Fire tablet is $201.70—some $2.70 more than the $199 Amazon is charging for the device.“The Kindle Fire, at a retail price point of $199, is sold at a loss by Amazon, just as the basic Kindle is also sold at a loss at the current $79 retail price point,” said IHS senior director of teardown services Andrew Rassweiler, in a statement.Amazon has repeatedly indicated that it hopes to make a small profit on hardware sales of devices further down the road, but the company’s goal is really to foster an ecosystem where users buy content for their devices, whether that be movies, television shows, apps, or (of course) ebooks. Due to expected revenue from content sales, Amazon is willing to sell the devices at … [Read more...] about IHS: Amazon Kindle Fire costs $201.70 to make
Now that both the Justice Department and the Federal Communications Commission have come out against AT&T’s proposed $39 billion merger with T-Mobile, the company is scrambling to find a way to make the deal go through—even as it braces for the possibility of failure. AT&T has withdrawn its merger application from the FCC to focus solely on the Justice Department’s objections to the deal, and reports have AT&T looking to divest itself of up to 40 percent of T-Mobile (potentially to Leap Wireless) to appease antitrust regulators.Is there any way AT&T could satisfy the Justice Department’s objections to the proposed merger and still wind up with T-Mobile in its pocket? And, if not, what might happen to T-Mobile if the deal falls apart? The Justice Department’s CaseAT&T says it has withdrawn its merger petition to the FCC in order to focus solely on the Justice Department’s lawsuit against the merger. In part that’s just good … [Read more...] about Can AT&T scramble to make a T-Mobile deal happen?
Putting points on the board, "scoring" sales and posting results to beat the competition -- sales teams are the key offensive players at every organization. And not unlike star forwards on the basketball court, they require sufficient tools and training to be successful in this role. Unfortunately, sales teams are expected to put up big numbers without access to the tools that they need. After 20 years, the top sales performance management tool used by organizations is still Excel.Given the significant technological advancements that have taken place during the past two decades, it's incomprehensible that organizations are still using spreadsheets to manage pertinent financial information. I mean, isn't that what CRM systems are for? Unfortunately, no. Although CRM aggregates a plethora of useful data, it provides little flexibility for building reports, enabling sales pipeline visibility and retaining historical data, forcing sales teams to seek out other options. Enter Excel, a tool … [Read more...] about EXPERT ADVICE You’re Going to Need More Than a Spreadsheet to Make That Sale
Let’s face it, making a little extra scratch through online sites is less than ideal. So maybe you’re unemployed. Or you’ve settled for a job well below what your used to because of the job climate, the economy has made things tough for everyone.Regardless of your employment status and work experience, there are real answers on the internet to tide you over until your dream gig opens up. The Web has grown up in the last ten years. There’s still a Noah’s arc-load of weird porn and (p)awful cat memes, but making money online isn’t such a ridiculous idea anymore. Granted, you’ll still have to make it past the hordes of scams that offer too-good-to-be-true methods for making money at home. Those with more modest aspirations (sorry, no condos in Florida) can actually tuck a bit of money away with a little legwork and some hours in front of the PC, all without actually getting a full-time job. Yes, you’ll have to give up your afternoon Mad … [Read more...] about How to make money online
You hear it all the time: "You can't make money off free software."Actually, companies are making quite a bit of money from free software. IBM and HP, for example, have reaped billions of dollars in revenue from Linux. True, they are doing so by bundling open source software with servers and support, but Linux is the glue that binds the entire package together.But what about pure-play Linux companies? Finding the right revenuemodel has been a challenge for Red Hat and SuSE, arguably the biggest players in the Linux market.Some people compare open source and free software to oxygen and water. These resources are all around us, and most of us are used to getting them for free. But there are still opportunities for people to make money by selling oxygen or water: Purify it, bottle it and deliver it, and it becomes a cash cow.Similarly, there are ways to make money by selling Linux. Mark de Visser, vice president of marketing at Red Hat, told the E-Commerce Times that his company is … [Read more...] about E-BUSINESS SPECIAL REPORT Who’s Making Money from Linux?
The American Technology Council, which President Donald Trump established this spring by executive order, has four years to rebuild the federal government's information technology structure.A massive reboot of both hardware and software will be necessary to bring government computers up to modern standards. The effort will force many government agencies to shift years of floppy disk and other outdated storage technologies to current cloud storage systems, and to adopt big data and machine learning solutions.The ATC is comprised of cabinet members and top officials of related agencies. Both the executive order and the ATC it created terminate on Jan. 20, 2021.The ATC, which is headed by Senior Advisor to the President Jared Kushner, met last month to set an agenda for collaborating with industry leaders to forge a new technology plan.The ATC's goal is to promote the secure, efficient and economical use of information technology to achieve its mission. Toward that end, the federal … [Read more...] about Trump’s Plan to Make Government IT Great