Google has sent emails to select advertising customers telling them that the search giant will manage their campaigns unless they choose to opt out by Feb. 4.The move touts "expert knowledge" and support from campaign experts, but digital marketing firms say the forced opt-in to accounts is worrisome to say the least. Google also added a disclaimer noting that customers should monitor their accounts and that their management may not improve results. Google's email was first noted by Aaron Levy, director of paid search at Elite SEM, in a tweet and the story was picked up on Search Engine Land. Google told Search Engine Land that the changes were part of a pilot. ZDNet has reached out to Google for comment and will update when we get it. Here's the email:The thread with Levy's tweet is worth a read too. Tim Daly, CEO of digital marketing firm Vincodo, said the Google email was cause for concern. Daly wrote in an email:Marketers said no to their latest round on automation and … [Read more...] about Google to opt in some ad customers into a managed service unless they opt out by Feb. 4
Search engine optimization services cost
Elastic, search company for Uber and Tinder, nearly doubles in IPO
Shares of newly public search technology firm Elastic N.V. are soaring in Friday trading, opening up nearly double from their IPO price and holding onto gains an hour after the open. Elastic, based in Mountain View, Calif., (though it is officially incorporated in The Netherlands), saw its offering of 7 million shares many times over-subscribed. The price last night, $36, was above an expected offering range of $33 to $35. That range was itself up from an initial expected range of $26 to $29. Also: Remove yourself from people search sites and erase your online presence The offering will raise $252 million for the company, based on its selling 7 million shares. Following the deal, Elastic, with nearly 70 million shares outstanding, will be worth roughly $5 billion, at a recent price of $71.69. The technology is used in a variety of search functions, such as matching up drivers for Uber and Lyft ride-sharing, or matching up people on Tinder's dating application. Cisco Systems … [Read more...] about Elastic, search company for Uber and Tinder, nearly doubles in IPO
Global $117.1 Billion Financial Services Application Market 2018-2023
DUBLIN--(BUSINESS WIRE)--May 16, 2018--The "Global Financial Services Application Market - by Services, by Software, by Deployment, by size of business, and Geography - Growth, Trends, and Forecasts (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.The global financial services application market was valued at USD 74.35 billion in 2017, and it is projected to reach a value of USD 117.1 billion by the end of 2023, at a CAGR of 7.86% during the forecast period (2018-2023).Financial services institutions need a potent and reliable business intelligence solution, to meet their enterprise needs. Due to the increasing number of financial institutions, there is a need for such financial services. These services are also found to enrich consumer experience, along with optimizing the workforce. On, the contrary, high deployment costs restrict the widespread use of such services. High number of regulatory issues also hamper the growth of the market.One of the most recent … [Read more...] about Global $117.1 Billion Financial Services Application Market 2018-2023
HTC Global Services Joins Quadient Partner Advantage Program
BOSTON--(BUSINESS WIRE)--May 1, 2018--: Quadient, formerly GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today that HTC Global Services has joined the Quadient Partner Advantage Program as a Delivery Partner. Quadient Delivery Partners have functional and technical product expertise along with vertical industry experience to provide implementation and support services that augment the global reach of Quadient’s Professional Services Organization (PSO). The Quadient Partner Advantage Program facilitates speedy integration of new and emerging CCM technology into production. It does this by leveraging the extensive assets and skills of its partners to enable organizations to develop better experiences for their customers.HTC Global Services (HTC) is a leading global provider of IT and Business Process Services and Solutions. HTC's IT services are backed by talented professionals with extensive domain and technical expertise, global … [Read more...] about HTC Global Services Joins Quadient Partner Advantage Program
What is CMMI? A model for optimizing development processes
What is CMMI?The Capability Maturity Model Integration (CMMI) is a process and behavioral model that helps organizations streamline process improvement and encourage productive, efficient behaviors that decrease risks in software, product and service development.The CMMI was developed by the Software Engineering Institute at Carnegie Mellon University as a process improvement tool for projects, divisions or organizations. The DoD and U.S. Government helped develop the CMMI, which is a common requirement for DoD and U.S. Government software development contracts. The CMMI is currently administered by the CMMI Institute, which was purchased by the ISACA in 2016.CMMI modelThe CMMI starts with an appraisal process that evaluates three specific areas: process and service development, service establishment and management, and product and service acquisition. It’s designed to help improve performance by providing businesses with everything they need to consistently develop better … [Read more...] about What is CMMI? A model for optimizing development processes