Walking up the blustery path to Apple's big event Monday, I had a lot of questions about the gadget giant's big-league streaming TV ambitions. But I left the Steve Jobs Theater with few answers.Apple stopped putting on a show for me, a tech reporter at her first Apple event, the moment the lights went up to reveal Steven Spielberg to a standing ovation. And it wasn't putting on a show for you -- the customer and prospective subscriber -- anymore either. If it had been, Apple might have told us how much will it cost, whether its shows' episodes will drop at once or how many programs will be available at launch. Instead, from Spielberg to Oprah Winfrey and all the stars in between, Apple brought its Hollywood talent to Cupertino, California, to publicly worship them and their craft. Don't believe me? Apple literally put them on pedestals."It appeared to be an advertisement to the industry that they're able to attract high-quality talent and they're willing to spend," BTIG analyst … [Read more...] about Apple’s TV Plus put on a hell of a show. It just wasn’t for us.
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What just happened? Well, that was a surprise…not in terms of what Apple announced at their big services event—which frankly had few, if any surprises—but about what I was most excited about afterwards. In part because there were so few details about the pricing and extent of their highly expected streaming TV service, the thing I walked away from the Steve Jobs Theater being the most impressed with was—wait for it—Apple Card. Yes, a physical credit card, but more importantly, the virtual credit card services that are the latest extension to Apple Pay. In multiple ways, Apple Card is a great expression of what Apple does best. They find things that create pain points in our lives and make them much simpler by essentially reinventing them and how we interact with them. Of course, there was hope that they would do the same with TV content and services, too. But while it’s too early to say for sure, my initial take is that they weren’t quite as … [Read more...] about Opinion: Apple Card highlights disruption potential for tech industry
Apple is entering the battle of the streaming services with the launch of Apple TV+ and will hope to take on dominant forces such as Netflix and Amazon Prime Video.The technology giant has already enlisted the help of Hollywood heavyweights such as Oprah Winfrey, JJ Abrams, Steven Spielberg and Reese Witherspoon to create both content and hype for the launch in the autumn.It has revealed a first look at its original series including The Morning Show, starring Witherspoon, Jennifer Aniston and Steve Carell, and See, starring Jason Momoa and Alfre Woodard, in hopes it will draw viewers to the service.Both Netflix and Amazon have also revealed ambitious programming schedules as they bid to become indispensable to TV and film enthusiasts.Netflix, which recently staged an aggressive and largely successful Oscars campaign for Alfonso Cuaron’s passion project Roma, has signed multi-million-dollar deals with Grey’s Anatomy creator Shonda Rhimes and American Horror Story … [Read more...] about Apple to take on Netflix and Amazon in battle of streaming services
Every year, to end the year, I put together lists of what I think Apple did best and worst for the last 12 months. I'll have the best list up in a couple of days but, for now, I'm going to spend a cold minute focusing on the negative: What Apple got wrong and how I'd like to see it fix things for next year. Not because I'm a jerk or a hater or everything else I get called every time I do this, but because every up has its down, every success hides some failure, and there's no company or product that is really so great it can't possibly get any better. So, what made this year's list? Siri Siri is going to go down as one of the biggest unforced errors in Apple's history. After being first-to-market with the service as part of iPhone 4s, mismanagement and neglect led Apple to not only lose its huge lead to the likes of Amazon and Google, and maybe even Microsoft and Samsung, but to leave its customers with over a half a decade of subpar, error-prone, and in some cases simply broken … [Read more...] about Apple’s biggest misses of 2018
A number of users are reporting being locked out of their Apple ID accounts since yesterday, with nothing, in particular, to be forcing such a phenomenon. People took to Twitter to post their account lockouts, and there are whole threads on Reddit dedicated to the happenings. Apparently, they are forced out of the Apple IDs for security reasons, having to reset their password via the "Unlock Account" option on the log screen. The kicker is that the lockout has happened for seemingly unrelated actions like listening to tunes via Apple Music on iPhones or watching something through Apple TV. Probed for answers, Apple is yet to respond officially if this is a widespread problem but it doesn't seem so, as one anonymous employee has quipped for Apple Insider that: … [Read more...] about Some users report Apple ID lockouts followed by а password reset