(Reuters) — Google retains only a slight lead over Facebook in the competition for digital ad dollars in the crucial India market, sources familiar with the figures say, even though the search giant has been in the country far longer and has avoided the controversies that have dogged its rival. Facebook’s success has shaken Alphabet Inc’s Google, led by an Indian-born CEO, Sundar Pichai, who has made developing markets a priority. Google officials in India earlier this year were alarmed to learn that Facebook was likely to generate about $980 million in revenue in the country in 2018, according to one of the sources. Google’s India revenues reached $1 billion only last year. Facebook and Google declined to comment on Indian revenue figures or the competition between the two companies. Google is now pushing back, attempting to lure customers with better ad-buying tools and more localized services. The revamped strategy mirrors initiatives that have succeeded in … [Read more...] about Facebook is catching up with Google in India
Radio 4 catch up
Video: How AI, the cloud, and Big Data are transforming the pharmaceutical industry Radio stations have a business model traditionally based on advertising, and this is somewhat problematic. At a time when advertisers have many options in terms of digital media that can let them work out ad placement strategies and ROI based on troves of data, over the air radio seems antiquated in comparison.Also: The digital transformation of advertising, from print to mobile devices TechRepublic Is there a way for radio to catch up? This question may be fundamental for its survival, and could be restated as follows: is there a reliable way to measure the effectiveness of radio advertisement?Attribution analysis Attribution analysis is a quantitative method used to estimate the impact of certain actions by comparing data against a benchmark. It is mostly known as being applied to determine the performance of fund managers. TagStation, however, is applying similar techniques for radio advertising. … [Read more...] about Radio data and the future of broadcasters: Using attribution analysis to measure consumer behavior
Visit The Boston Globe Share on Twitter Share on Facebook Comment on this Scroll to top of page Shirley Leung Globe Staff June 12, 2018 I can’t help but get wistful when I hear Los Angeles Mayor Eric Garcetti gush about hosting the 2028 Summer Olympics.Those were the Games that could have been Boston’s had we not self destructed, paving the way for LA to win the bid.Garcetti — who was in Boston last week for the US Conference of Mayors — told me how Olympic planning has been “amazing” and that the City of Angels last year was able to wrangle an unprecedented deal from the International Olympic Committee. Advertisement LA had been bidding for the 2024 games but agreed to instead host 2028 if the IOC sweetened the pot. Among the concessions: LA would get an additional $160 million from the group, money that already has began pouring in and will be used to increase access to youth sports in LA at low or no cost to … [Read more...] about Catching up with the LA Olympics, and wondering what could have been in Boston
In a survey of 300,00 mobile consumers, with 88% of them using one of the top 5 most popular mobile operating systems, smartphones are the number one choice where these people go to find the latest information on breaking news. With 30.30% of consumers heading to their smartphone for the latest info, the home PC is a close second with 29.29% of the total.Television, the one time top place to find breaking news, was third with 21.21% followed by 12.12% for radio (which, going back even further, was the place to hear news break), 4.04% for magazines and 3.03% for radio.With multi-platform apps available for many news sources like the Associated Press, Reuters, CBS and The New York Times, catching up on the hot news stories of the day is a very easy task using one's smartphone. source: IntoMobile … [Read more...] about Smartphone users prefer to catch breaking news from their device
posted on 20 Oct 2010, 01:44 0 1. shgam2 (Posts: 42; Member since: 08 Sep 2009) oh god I'm so excited.. But I'm in Canada.. LOL still excited tho. posted on 14 Oct 2009, 12:33 0 8. Fanboys Suck (Posts: 609; Member since: 12 Dec 2008) No Kidding! ...AT&T... I am sorry, but if thing doesn't come your way, peace! posted on 15 Oct 2009, 01:34 0 30. cansler (Posts: 136; Member since: 07 Oct 2009) Agreed. that stupid iPhone is hamstringing us for all the rest of the great phones out there. C'mon AT&T get with the program! You finally got the Touch Diamond, so maybe the honeymoon's over? I hope so 'cause I really want an Android device, (Dragon maybe?) and this HD2 would be sweet! either or both ( like I got money groing on trees, I guess I could always sell this liver, I don't think I need it right? Ain't it sorta like an appendix?) posted on 15 Oct 2009, 01:35 0 31. cansler (Posts: 136; Member since: 07 Oct 2009) I meant Touch Diamond 2 posted … [Read more...] about Comments for : Sizzling hot HTC HD2 to heat up T-Mobile?