The millennial generation is shaking up the workplace with different priorities and expectations. Teamwork and work-life balance, particularly with remote work and a flexible schedule, rate high on their list when choosing and staying with a career, as well as the ability to remain connected whether on-the-road, working from home, or in the office. Catering to these new demands will be paramount for companies who want to hire and retain millennial talent, which is quickly becoming the dominant generation in the workforce.A survey by Ernst & Young’s Global Generations Research of nearly 10,000 full-time employees across generations in eight countries including the U.S. showed that millennials are more likely to take a pay decrease, move, or pass on a promotion to better manage work-life demands. In contrast, they’re also more likely to quit because of flexibility issues: Sixty-nine per cent of all full-time workers cited a “boss who doesn’t allow [me] to work … [Read more...] about Millennial-driven changes to office and technology culture
Paramount advanced technologies
Fake news itself is nothing new, but the internet and social media has made it cheap and easy to perpetuate, making it a potential threat to democracy while denting trust in the mainstream media.Fake news is dreamt up and put out to resemble credible journalism to attract maximum attention and manipulate its readers. These so called news stories can be used to push political agendas, spread propaganda and deceive its readers. Governments are already making a stand against fake news. Malaysia has just passed a law against fake news ahead of its election. Such laws, however, could threaten free speech on a global scale, according to campaigners. Many believe it is the actual technological framework that should be looked at to stem the flow of fake news. There is little doubt that technology helps fake news spread like wild fire. As technology advances so do the ways misinformation can be churned out. Social media and its crowd dynamics, for example, provides a platform that actively … [Read more...] about Is technology the key to combatting fake news?
Today’s consumers are more demanding than ever before, with the customer experience being a key differentiator across different sectors. For businesses to see a more impacting and positive growth in ROI it is time for them to deliver a truly memorable and engaging experience for their customers in order to ensure loyalty and reduce churn to competitors. All of this becomes very clear when you look at the findings of Engage Hub’s inaugural customer experience report, examining the fragile customer experience in the information age. The findings of the research give us far more insight into how today’s consumers define a good customer experience, as well as offering a better understanding of how these experiences are changing. Overall, over half (52%) of consumers believe retailers and 42% believe the financial services (FS) sector could improve the customer experience by taking feedback on board better, showing that customers are getting … [Read more...] about Managing the fragile customer experience
The scope and pace of technological innovation is ascendant, advancing at a pace that is impossible to keep up with. Much ado about artificial intelligence, blockchain, the internet of things, virtual reality, … the list of emerging technologies continues to grow. But for the buzz, all the investment, and all the 2017 roundups and 2018 predictions, we often fail to remember technology’s secret.The most powerful disruptions rarely occur from single technologies but well-timed convergence of multiple existing technologies to foster something altogether unprecedented.In my analysis of the impacts of emerging technology, I identify how and where people, organizations, and ecosystems are being transformed by technological convergence. Here are six convergences to watch out for in the coming year.1. Biometric authentication + mobile pay = the interface for digital identity2017 was a breakout year for biometric-enabled payment. Now that just about every mobile giant has shipped … [Read more...] about 6 technology convergences to watch in 2018
With the proliferation of advanced marketing technologies (martech 2.0) and the promise they hold to spur revenue growth by considerably improving customer experiences, IT departments must accept an expanded role and collaborate closely with their marketing teams.The emergence of artificial intelligence, machine learning, automation and data science provides marketers with the advanced technologies they need to help the companies they represent reach their revenue goals. There’s only one problem: the marketing team can’t turn these technologies into actionable, measurable and profitable outcomes without partnering with IT. To do this well and with a holistic view of digital transformation, a blueprint should be developed that strives to identify and examine the biggest and best market opportunities, the most useful and cost-effective technologies for IT and marketing teams, and where significant gaps exist.Get to know your marketing peersHistorically, there has been … [Read more...] about Does your IT roadmap include martech?