Huda Kattan, Lele Pons, Zach King and Michelle Lewin. While you may not consider those young men and women household names, that may just mean you’re not in the right household. In recent years, all four have developed massive online brands to support their various fashion, fitness and lifestyle businesses. Collectively, they have over 80 million Instagram followers — and they’re making a boatload of money for their efforts. Find your niche, develop your story and soon, you could also join the ranks of superstar multimedia influencers. You can learn how in the Branding You: How to Build Your Multimedia Internet Empire course…and all it costs is $10. Here be gadgets Not here exactly, but on our new hardware site Plugged. Here Your guide to emperor-hood is instructor Jonathan Levi, a serial entrepreneur who’s built successful businesses in the eCommerce, retail, software, and online learning industries. This course helps students find their passion, then … [Read more...] about You can start your own online media empire for just $10
A parliamentary inquiry has demanded news websites are ranked on perceived reliability by a state-sanctioned body and controlled by “impartiality” rules, and said social media firms should fund education for citizens on what news to trust. Bizarrely, the interim report into “fake news” from the Digital, Culture, Media and Sport Committee – which is made up of anti-Brexit MPs – also says satire and parody should be included in the definition of ‘Fake News’.It further calls for all political ads to be registered, massively increased fines for perceived wrongs during campaigns, and social media platforms to be held responsible for ‘fake news’ on their platforms. All social media firms should pay out for re-educating people, it says, with government pushing “for an educational levy to be raised by social media companies, to finance a comprehensive media educational framework”. On regulation, they demand existing … [Read more...] about Govt Report Brands Satire, Parody ‘Fake News’, Calls for Social Media Re-education, Online Media Controls
AI continues to work its way into all aspects of marketing, advertising, and the myriad technologies that help us attract new clients. When it comes to working out trends, figuring out the best time to react, and conducting repeatable tasks, artificial intelligence trumps humans every time. A company that manages display, social, mobile, and video advertising campaigns, the Trade Desk has today announced its new AI-powered tools to optimize online media buys. The suite includes three new devices: forecasting product Koa, a set of media planning tools dubbed the Trade Desk Planner, and a something called Megagon. While the latter sounds like Godzilla’s latest foe, it is actually a real-time optimization platform. “With the Trade Desk Planner, we’re bringing the data we have from trading and execution to enrich the planning and strategy process,” Trade Desk CTO and cofounder Dave Pickles told me. “This ultimately benefits the brands, because they are getting … [Read more...] about The Trade Desk brings AI to adtech to optimize online media buys
Newsy is an online media company that keeps an eye over the coverage of a specific topic and how it is presented by various sources. You might have been wondering what the mainstream media was saying about the launch of the Android Superphone, the Nexus One. You will hear the gamut of opinions about the device -sometimes all during the same report! Some reporters understand the concept of Google 's distribution of the phone through its web site; others just know that it is not an iPhone . And while you are watching these stories, you might need to remind yourself that these reports were not made for the cellphone fanatic that reads the mobile phone blogs. They were produced for the average Joe who doesn't know HTC from OTC and thought that Google manufactured the phone. HTC Nexus One Specifications source: Newsy via AndroidandMe … [Read more...] about What is the mainstream media saying about the Nexus One?
By Pete Cashmore2006-01-10 14:46:22 UTC So the latest episode of the Gillmor Gang podcast is out, and once again it's a lengthy (65mins), but fascinating look at the state of online media. The blurb: Doc Searls from CES, Dan Farber from SF, Dana Gardner and Jon Udell from New Hampshire, and Mike Vizard from The Big Apple rake walled gardens and DRM over the coals. Predictions I found dubious include the TV networks go bye-bye and Google on the ropes. Several Gangers love Yahoo. Several choruses by the Kumbaya Kartel. For me, the most interesting aspect is the discussion about how DRM may come into conflict with the "DIY brigade" (the thousands of "amateurs" creating their own music, podcasts, blogs, movies and vlogs, often in a remixable form - aka user-generated content). If the amateurs can provide a quality, free alternative to DRM-laden content, then users have an easy choice to make. What's more, if the future of media really is an ad-supported model, then won't heavy DRM … [Read more...] about The Gillmor Gang Rocks! (Or: Why Online Media Should Be Free, continued)