Last year, Oracle spent almost a billion dollars on a marketing tool that few people had ever heard of. Moat is used to audit social media ads and ensure that they’re showing up on Facebook and Google, as promised. But the exact function is largely beside the point.What’s important is this: Once again, big-time software players like Oracle, Adobe and Salesforce are turning their attention to buying up social media and related tools for their marketing clouds. And this time around, they’re confident that things will turn out better than the last buying spree.Let’s rewind five years or so. Back in the early 2010s, the concept of the unified marketing cloud—a single collection of integrated tools for marketing teams, embracing everything from email to analytics, campaigns, ads and more—was still fresh. Adobe had been among the first to the scene, but other industry heavyweights were racing in with their own alternatives.At the same time, … [Read more...] about Are marketing clouds finally ready to get social media right?
New social media tools
The Ugandan parliament referred a controversial new social media tax to a committee for further consideration on Thursday, after protesters took to the streets of Kampala last week. The tax, which went into effect July 1, charges 200 Ugandan shillings (or $0.05) per day of use for 60 mobile apps, including Facebook, Instagram, Twitter, and WhatsApp. Critics say it puts an undue burden on the poorest members of society, and that it is an assault on freedom of expression. “The primary motivation behind [the social media tax] is to silence speech, to reduce the spaces where people can exchange information and to really be able to control, with the recognition that online platforms have become the more commonly used way for sharing information,” says Joan Nyanyuki, Amnesty International Regional Director for East Africa, the Horn and the Great Lakes. While Uganda’s social media tax is the first of its kind, according to the Electronic Frontier Foundation, it follows a … [Read more...] about Uganda’s Regressive Social Media Tax Stays, at Least For Now
New algorithms. New ad tools. Brand new ways to watch video. Fuelled by intense competition between networks to capture advertising dollars, social media tools and tactics continue to evolve at a breakneck pace. For companies already fatigued by the onslaught of new technology and strategies, the rate of change can be overwhelming. But for those that can keep up, social media promises bigger audiences and more return on investment than ever.Here’s a glimpse at five trends currently reshaping how businesses use social media (and how to stay ahead of the curve):Goodbye free reach on social media (for real). For years, companies’ organic reach on Facebook (the percentage of their followers who see company updates that aren’t “boosted” with ad money) has been dwindling, dipping as low as 2 per cent. The dust has yet to settle on the impact of Facebook’s big decision in January to revamp its news feed—prioritising “meaningful … [Read more...] about Five social media macro-trends all businesses need to know about
When you decide to start looking for a new job, Twitter and Facebook might be the last places you'd expect to connect with recruiters. But that's quickly becoming the reality, as more recruiters turn to social media to find viable candidates to fill open job requisitions. Alexander Mann Solutions, a talent acquisition and management service; and Social Talent, a recruiting software and analytics company, released their 2016 Global Recruiting Survey, which shed light on how some recruiters use social media in their efforts.The survey looked at 998 recruiting professionals around the globe including in-house recruiters, recruiters working at third-party providers and recruitment agencies. The results revealed some changes in the way recruiters are sourcing talent, including an uptick in the number of recruiters turning to social media outlets. But they aren't using social media the way you might think -- to reach out and directly approach candidates -- rather, it's becoming one important … [Read more...] about Recruiters increasingly rely on social media to find talent
By Zachary Sniderman2011-01-01 14:13:59 UTC Happy new year! Oh, sorry, was that too loud? We all may be nursing festive hangovers from spilling too much bubbly, food, or maybe we're just winding down from the end of the (overlong) holiday season. Whatever the cause, tuck into your favorite reading chair with your favorite digital device and scroll through our list of social media tools and resources from the past week or so. Contained below are some tech and media predictions for the new year and even a few apps to help you stay on track with your perennially frustrating New Year's resolutions. So rest up, whatever the reason, and have a wonderful New Year. Looking for even more social media resources? This guide appears every weekend, and you can check out all the lists-gone-by here any time. Image courtesy of Dawghouse Design Studio Social Media 19 of the Best Infographics From 2010 HOW TO: Customize the New Facebook Profile HOW TO: Back Up Your Social Media Presence Before the … [Read more...] about 40 New Social Media Resources You May Have Missed