Unless your customers trust you -- and trust your use of technologies -- your business may soon be on the losing side of the customer experience battle. How do you win wallet share and loyalty today? It starts with staying a step ahead of customers' expectations. Beyond getting personalized marketing messages, customers are looking for touchpoints that reflect their previous interactions. They want an easy checkout experience and seamless transitions between purchase channels -- service that's not only fast but proactive. See a pattern? Increasingly, "staying a step ahead" means mastering artificial intelligence (AI). This is the reality of rising customer expectations. Shareworthy customer experiences are often powered by AI -- but the biggest, most unshakable element that's fueling them? Trust.Customers Are Excited -- and Apprehensive -- About AI First, let's take a closer look at the technology itself. Do customers have a love-hate relationship with AI? For some, AI conjures up … [Read more...] about In the age of AI, trust is the most important core value
Moral values test
Aug 09, 10:12 AM EDT Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Technology By Ken Manbert Salcedo 08/09/18 AT 6:24 AM When Electronic Arts released “Star Wars: Battlefront 2” last year, it was surrounded by controversy due to the “pay-to-win” nature of its loot boxes. Because of this, EA now says that it’s planning to change it strategy on how it develops its games.In an interview with GameIndustry.biz, EA vice president of strategic growth Matt Bilbey was asked directly about loot boxes and how it’s now under scrutiny from the Belgian Gaming Commission. Loot boxes play a large role in EA’s growth since it’s available on a lot of its games, including the video game publisher’s FIFA series.“I believe what we're working through with those specific groups at the moment is an education. Not meant in a patronizing way, but just helping them understand how we design the games and … [Read more...] about EA Using ‘Moral Compass’ After ‘Battlefront 2’ Loot Box Controversy
In June 2015, an ad appeared on Backpage.com in Texas with a series of alluring photos of a naked woman, who described herself to potential dates as “fun, young, exotic,” and “ready to be your fantasy girl.” By the end of the month, the woman had been murdered by a customer who responded to the ad. He set her corpse on fire in an attempt to destroy the evidence. When the victim’s father contacted Backpage.com to try and get the pictures of his dead daughter removed from the site, the company didn’t immediately comply. At the time, Backpage was the largest online publisher of sex ads in the world with city-specific sites spanning 97 countries. In the 11 years since it had been launched, it had earned some $500 million for its owners. But it was also the scourge of law enforcement officials across the country whose investigative files teemed with hundreds of examples of cases that had connections to ads on the site: a young girl forced to perform sex … [Read more...] about The Sex-Trafficking Case Testing the Limits of the First Amendment
This story was updated April 17, 2018, at 11:59 p.m. with more information. “It looks like the TNReady is not so ready again today. ... This is becoming problematic."” On the second day of TNReady testing, state education officials made two major announcements Tuesday — the company handling Tennessee's statewide testing experienced a "deliberate" online attack and as a result the testing timeline will be extended to mitigate potential interruptions. Education Commissioner Candice McQueen sent multiple updates to directors of school systems across the state Tuesday, first acknowledging ongoing issues with the TNReady online platform and identifying the need to pause testing. Candice McQueen Photo by Robin Rudd /Times Free Press. "It appears Questar's data center may have experienced a deliberate attack [Tuesday] morning based on the way traffic is presenting itself," McQueen said in one of the Tuesday morning emails. She added that the … [Read more...] about TNReady online testing window extended by state officials after possible ‘deliberate attack’
After watching movies like Blood Diamond or documentaries like Food, Inc., which raise awareness of the questionable morality of certain industries, you might feel compelled to look into the background of the jeweler who sold you that engagement ring or inspired to become a vegetarian. For many of us, the thought of contributing to immorality is appalling. Luckily, we do have other options. Many musicians, celebrities, and brands have announced partnerships with charitable causes and awareness campaigns, promising to donate proceeds from purchases. Katy Perry, Starbucks, Dell, and others have joined the (RED) initiative, for example, donating money to provide medication for AIDS and HIV. Companies like TOMS promise to donate a pair of shoes for every purchase made, and the up-and-coming Brandless, partnered with Feeding America, promises to donate a meal for every order. If you’re concerned about ethical shopping, purchasing from a company or supporting a celebrity who backs a … [Read more...] about Do consumers really care about brand morals? Maybe not.