The political and economic instability seen in Brazil in 2018 hit mobile phone sales badly, according to analyst firm IDC.Some 46.9 million phones were sold last year, a sales reduction of 6.8 percent in relation to the prior year. However, revenue was up 6 percent at 58.1 billion reais ($14.5 billion).Smartphones represented 44.4 million items of that total, while 2.5 million were feature phones.According to IDC Brazil's analyst Renato Meireles, the volatility of the dollar against the Brazilian real, as well as the presidential elections and the strike of self-employed truck drivers in May 2018 were the key drivers behind the sales slowdown."Investor confidence [in Brazil] diminished, and over the course of the year the debates over issues such as the social security reform and the presidential elections affected the entire technology sector," Meireles argues. The lack of any major novelties in the mobile phone market also contributed to the decline, the analyst adds.For 2019, … [Read more...] about Mobile phone market shrinks in Brazil
Mobile technology marketing
As a mobile app marketer, you must have known about predictive analytics and the role they play in marketing apps effectively. Marketers call this predictive marketing which is basically about making a precise prediction about the audience and how your app can effectively be marketed for them through the use of analytics.While predictive marketing continues to be popular for its effectiveness, it is important to know to utilise this approach for better marketing results. Before we explain the ways to use predictive marketing let us briefly look at its definition.What is predictive marketing?Predictive Marketing is data-centric marketing practice that allows you to extract relevant data about your audience and utilise this data to detect user behaviour patterns and appropriate marketing activities that can be effective. Utilising data-driven insights about the users predictive marketing helps you to target your audience with apt marketing decisions.Here are the key benefits of … [Read more...] about How to use predictive analysis for mobile app marketing?
HONG KONG (Reuters) - A five-year old Chinese smartphone company whose high-end products are little known outside a tech-savvy niche is entering the U.S. market on Monday with the backing of two key local allies: chipmaking giant Qualcomm (QCOM.O) and mobile operator T-Mobile. FILE PHOTO: OnePlus mobile phones are seen on display during a press briefing in Mumbai, India, July 31, 2018. REUTERS/Francis Mascarenhas/File Photo The foray by Shenzhen-based OnePlus comes after U.S. mobile carriers AT&T and Verizon this year backed away from plans to work with China’s Huawei on high-end phones in face of pressure from the U.S. government, which considers Huawei a security risk. But the OnePlus alliance, to be announced today in New York, shows how many U.S.-China business relationships, including those involving the most advanced technologies, are marching ahead despite the U.S. China trade war. OnePlus has quietly become the No. 3 client for Qualcomm’s most … [Read more...] about China’s OnePlus, backed by Qualcomm and T-Mobile, launches…
2020 will be the year of 5G. With the rapidly evolving technology ecosystem, 5G has its focus beyond just better speed. 5G is an extension of the IoT ecosystem that will connect billions of devices in real time.Amidst all this EE, a merger group of T-Mobile UK and Orange UK which is a division of BT Group now becomes the first ever 5G network mobile operator. In a trial launch of the 5G network, EE selected Canary Wharf as its trial site in the UK. Using the Huawei network equipment and its 3.4 GHz spectrum, EE is all set infrastructural to test the performance of 5G in real-life scenarios. EE recently acquired its 3.4GHz spectrum at the UK communications regulator auction and this is the first time it is being used in out of lab conditions.Why Canary Wharf?Canary Wharf became the choice of the trial as the average footfall in the area is around 150,000 people every day putting coverage demand and performance pressure on the network. As pioneers of 4G services in the UK, it is a … [Read more...] about Canary Wharf is the place to start first practical of 5G mobile technology by EE
Sub-Saharan Africa is a large, diverse region, encompassing 37 countries ranging from South Africa and Nigeria, to Angola, Cameroon, and Mali. It's a region where mobile technology is going through a major period of change, according to trade body the GSMA. More than 90 percent of the population were covered by 2G networks at the end of 2017, but more advanced networks are now beginning to take hold. "Future growth opportunities will increasingly be concentrated in rural and low-ARPU (average revenue per user) markets, as well as younger demographic groups," the GSMA notes in its most recent report on the region. "World Bank data indicates that around 40 percent of the population in the region is under the age of 16, a demographic segment that has significantly lower levels of mobile ownership than the population as a whole." Other growth considerations include the cost of services for less affluent consumers and the volume of customers, about 50 percent, living in … [Read more...] about Mobile in Sub-Saharan Africa: Can world’s fastest-growing mobile region keep it up?