In today’s fast-moving world, businesses across industries are realising the power of partnerships to gain technical expertise and scale quickly to keep up with their market. This is especially true for areas already undergoing radical disruption. Take autonomous driving for example – Toyota realised that attempting to tackle such an ambitious cross section of their industry alone would slow much-needed progress, and so announced a major partnership with Uber to develop autonomous vehicle software.For those on the outside looking in, this partnership made perfect sense. Uber’s highly fashionable status as a disrupter, combined with Toyota’s long-held reputation for innovation will make for highly exciting results. However, equally beneficial collaborations can emerge from more seemingly unexpected places.Hewlett Packard and Disney’s partnership is another important one that goes back 66 years. Despite coming from entirely different industries, their … [Read more...] about Better together: how clever collaboration holds the key to making the most of data