In case you missed the memo, artificial intelligence (AI) is now encroaching into just about every facet of our lives, from recruitment and cybersecurity to ecommerce and even reputation management. But creativity is one of the last remaining vestiges of human endeavor that is safe from the bony claws of algorithmic automation… for how long, though, is another matter. Algorithms are increasingly stretching into the creative realm, with the likes of Google offering tools that replicate human drawings, Wix offering automated web design, Prisma transforming your photos into artwork, and Automated Insights generating sports and financial press coverage using nothing but numbers. Then there’s Tailor Brands, which recently raised $15.5 million to grow its AI-powered platform that automatically creates company brands. It’s against that backdrop that Albert Technologies is setting out to disrupt the digital marketing … [Read more...] about Albert Technologies raises $18 million for AI platform that automates marketing campaigns
Marketing campaigns 2017
NEW YORK–(BUSINESS WIRE)–June 12, 2018– Tinyclues, provider of a leading AI-first Marketing Campaign Intelligence solution, today announced Road Scholar as a new customer, reinforcing its presence in the United States. Road Scholar is an American not-for-profit educational travel organization for adults. Every year, more than 100,000 participants experience Road Scholar’s educational travel adventures. This leading travel organization plans to use Tinyclues’ AI-first solution to optimize their communication strategy and find future participants for the more than 2,000 unique programs the organization offers annually. “We offer educational adventures to over 150 destinations worldwide, along with a broad variety of niche program types from archaeology to landscape photography. As a not-for-profit on a tight budget, we believe our communication campaigns can be … [Read more...] about Road Scholar Selects Tinyclues for AI-Driven Marketing Campaigns
NEW YORK & LONDON & PARIS–(BUSINESS WIRE)–May 31, 2018– Camaieu, a leading women’s ready-to-wear brand, has chosen Tinyclues, provider of a leading Marketing Campaign Intelligence solution, to optimize its marketing campaigns. With Tinyclues, Camaieu aims to improve customer experience for its more than 10 million loyal customers in 650 stores across France and on its website. For Emmanuelle Bach Donnard, Marketing & Digital Director of Camaieu, this solution will bring the brand closer than ever to its customers: “Today, our challenge is to have the most relevant communication possible with each customer, who have the choice from extensive and frequently renewed collections. With Tinyclues, we will offer each customer a personalized selection of pieces that best cater to their wants and expectations. ” Tinyclues offers a unique targeting and … [Read more...] about Tinyclues Marketing Campaign Intelligence Solution Adopted by Camaieu
NEW YORK–(BUSINESS WIRE)–April 18, 2018– Tinyclues, provider of a leading AI-first Marketing Campaign Intelligence solution, today announced Global Hotel Alliance (GHA) as a new customer. The world’s largest alliance of independent hotel brands, GHA plans to use Tinyclues to help drive additional revenue from their DISCOVERY loyalty programme, which they plan to grow from 12 million members today to 25 million by 2022. “We’ve recognized for some time that marketing campaigns can be optimized using artificial intelligence (AI) to help us identify members most likely to respond to different types of offers and segment our database so we can send more targeted, relevant and personalized emails and reduce fatigue, all of which should lead to more bookings and revenue,” said Robin Korman, Head of Marketing & CRM at GHA. “Tinyclues is the best vendor of … [Read more...] about Global Hotel Alliance Selects Tinyclues for Marketing Campaign Intelligence for its DISCOVERY Loyalty Programme
It’s fair to say that last week was pretty much dominated by news about Samsung’s latest flagship offering, the Galaxy S8. But now that the dust has settled a bit, let’s take a second look at the other spring 2017 flagship out there – the LG G6.Following the failure of the modular G5, LG’s mobile division desperately needed a winner, and its successor clearly proves it: the G6 is, for all intents and purposes, a conventional flagship, opting to offer a good all-around experience rather than rely on gimmicks like its predecessor. But is it, perhaps, a bit too conventional? The Galaxy S8 is certainly a flashier device, and, being the G6’s main competitor on the market, this has the potential to spell trouble for LG.But rather than compare specs and features (which we’ve done already anyway), let’s instead look at the two flagships through the eyes of the average consumer, and see whether LG has crafted a mainstream winner, or if we’ll … [Read more...] about Following the Galaxy S8 reveal, does the LG G6 actually stand a chance on the market?