For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation.There is little doubt that nearly any company with a Web … [Read more...] about Turning Online Conversations Into Online Sales Conversions
Luxury brand online shopping
A US$75 box of truffles. A $550 designer handbag. A $10,000 diamond ring. While these may not sound like the kinds of products consumers would rush to buy over the Internet, e-tailers are claiming growing success in selling to the wealthy -- or at least to those with expensive … [Read more...] about Luxury E-Tail: Who’s Buying This Stuff?
When it comes to selling computers to consumers online, the easier, the better."If manufacturers are going to sell online, the first priority needs to be making information complete and easy to navigate," Jed Kolko, a senior analyst who focuses on consumer demand for technology … [Read more...] about E-BUSINESS SPECIAL REPORT Battle of the Online Stores: Apple vs. Dell
The giant merger between Time Warner and America Online is poised to change the business landscape forever, and e-commerce is going to play an integral role in that transformation. In fact, AOL President Robert Pittman was quoted as saying that the merger will allow the two firms … [Read more...] about Exclusive Interview: America Online, Patrick Gates, Vice-President of E-Commerce
Online advertising campaigns result in significantly more traffic to e-tail Web sites and attract attentive visitors who are likely to linger, according to new research by Media Metrix (Nasdaq: MMXI) division AdRelevance.The five-month study, conducted from January to May, is … [Read more...] about Report: Online Ads Boosting E-tailers