SHORT HILLS, N.J.--(BUSINESS WIRE)--May 3, 2018--A commissioned study released today, conducted by Forrester Consulting on behalf of Dun & Bradstreet has shown that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are not doing it effectively and lack a consistent data structure to link systems, making it difficult for teams to activate campaigns in a scalable way. The study surveyed 500 B2B business professionals with responsibility over customer/prospect data strategy or management at their organization and included 268 leading firms (those with above-average scores across the 15 competency areas the survey measured) and 232 lagging firms (those with below-average scores).Although only 52 percent of decisions are currently based on data, the survey showed that the number one priority for sales and marketing teams over the next year is to increase their use of data and analytics to better meet business … [Read more...] about Sales and Marketing Teams See Higher Returns with Effective Data Activation, According to Independent Study Commissioned by Dun & Bradstreet
Key marketing metrics
The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap — systems handle leads, contacts and companies — there’s sufficient vagueness and confusion on these topics (due at least in part to branding antics) to …ahem… cloud the issue. First, let’s be clear about the distinction between sales and marketing roles: you wouldn’t believe how many companies scramble the definitions. As a card-carrying marketing guy (yes, I made it to Sr. VP at publicly-traded companies), I maintain that the outbound part of marketing (the real users of marketing automation) needs to focus on getting the right message out to the right prospects. People who respond with the right level of interest are handed off to sales for qualification, and people who don’t are kept in the system for cultivation and “re-marketing.” Outbound marketing is also involved in the care and feeding of … [Read more...] about CRM vs. marketing automation: What’s the difference and which do you need?
According to analytic firm Kantar, Windows Phone has overtaken BlackBerry in market share in eight key global areas. It's hard to imagine for those who know only of the current struggles of the Canadian manufacturer, but there was a time when BlackBerry was number one and the name was synonymous with power using businessmen in pinstriped suits. Now, the platform is number four in those eight markets, behind Windows Phone. On a global basis though, BlackBerry remains above Windows Phone in market share.The reason why RIM has to be worried will become clearer to you when you hear the names of the eight markets where BlackBerry trails Windows Phone. The eight are Australia, Brazil, France, Germany, Great Britain, Italy, Spain, and the U.S., and during the 12 week period through the end of August, BlackBerry's slice of the smartphone pie in those countries averaged 3.8% compared to the 4.8% scored by Windows Phone in those countries over the same time period. And to make matters worse for … [Read more...] about Report: Windows Phone sales outpace BlackBerry in a number of key markets
posted on 29 Jan 2013, 09:19 14 1. gmracer1 (Posts: 646; Member since: 28 Dec 2012) This makes me all warm and fuzzy. posted on 29 Jan 2013, 10:13 2 9. Mxyzptlk (unregistered) When you have the OS spread on thousands of devices across the world, it's not hard for the figures to be somewhat more inflated. posted on 29 Jan 2013, 12:55 8 13. andro. (Posts: 1999; Member since: 16 Sep 2011) Everywhere outside the US the iPhone has been getting twamped senseless by android. You maybe right the the profit stats would be different but that's because apple are quite uniquely blood thirsty for gouging profits from Ifans who as we have seen are quite willing to even sell internal organs to buy literally the same apple device over and over. 14. rf1975 (Posts: 263; Member since: 01 Aug 2011) Yes, you are correct. But it is not because Android devices are better than iPhone. It is simply because of the price. In my area people can buy S3 for $495, but iPhone will cost … [Read more...] about Comments for : Android claims 70% of the global smartphone market in 2012
We've been thinking on this topic for a while now, and we've finally come to a conclusion: web share is the worst metric available to show market share. We've all seen the data, often from Chitika or other ad-tracking networks, which try to show the breakdown of the mobile market using web share rates and ad tracking statistics. Almost every time you see this sort of data, the numbers skew towards iOS, and almost always they are completely divorced from what we see with sales rates around the world.As we talked about recently, new numbers from Net Applications puts iOS at just over 60% of web share, and numbers from Chitika often have iOS over Android on web share statistics. On the other hand, StatCounter says that Android's web share is about 10% higher than iOS. And, of course, we also have sales numbers saying that Android is outselling iOS worldwide by a large margin, and outselling iOS in the US as well. At last check, Android had about 70% of the worldwide smartphone market … [Read more...] about Web share is misused when used to show market share