By Gregor Stuart Hunter Bloomberg Tues., Dec. 18, 2018 The prolonged digital-asset slump is scaring off institutional players, according to JPMorgan Chase & Co., suggesting a fulcrum for cryptocurrency markets is giving way. “Participation by financial institutions in Bitcoin trading appears to be fading,” analysts including Nikolaos Panigirtzoglou wrote in a research note dated Dec. 14. “Key flow metrics have downshifted dramatically,” including in futures markets and in average volumes, they said. While the surge of institutional interest a year ago was cheered by cryptocurrency enthusiasts as a signal the industry was here to stay, last December’s debut of Bitcoin futures — a key product for professionals — also coincided with Bitcoin’s apex. Meanwhile, open interest on Cboe Global Markets has dwindled, and in the past month reached the lowest levels since trading began a year ago. An equivalent gauge for the … [Read more...] about Pros are ditching the Bitcoin market, JPMorgan says
Key marketing metrics
SHORT HILLS, N.J.--(BUSINESS WIRE)--May 3, 2018--A commissioned study released today, conducted by Forrester Consulting on behalf of Dun & Bradstreet has shown that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are not doing it effectively and lack a consistent data structure to link systems, making it difficult for teams to activate campaigns in a scalable way. The study surveyed 500 B2B business professionals with responsibility over customer/prospect data strategy or management at their organization and included 268 leading firms (those with above-average scores across the 15 competency areas the survey measured) and 232 lagging firms (those with below-average scores).Although only 52 percent of decisions are currently based on data, the survey showed that the number one priority for sales and marketing teams over the next year is to increase their use of data and analytics to better meet business … [Read more...] about Sales and Marketing Teams See Higher Returns with Effective Data Activation, According to Independent Study Commissioned by Dun & Bradstreet
Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals as developers: We want to be faster to market, have more business impact, and build a more engaged team. So why wouldn’t agile work for marketing? As leader of the CA Technologies product marketing organization, I had my concerns about going agile. Many development teams are small and co-located, making it easy to stay zeroed in on a compact, well-defined deliverable. But our marketing staff is large, dispersed, and conditioned to long-duration initiatives. I wasn’t sure agile marketing could work at scale. Turns out, it can. I say that after a few years of trial. Has it been a straight shot? Definitely not. On our journey we’ve run many experiments, not all … [Read more...] about Can agile work for marketing?
We live in a marketing world where content and data are king, but with the data deluge facing us in the enterprise, how do you make sense of it all and access the insights that truly matter? There is a plethora of customer insights buried deep in your data just waiting to be uncovered by analysts and marketers. That data doesn’t only tell us stories about where those customers have been but helps us understand and predict what they’re likely to do next. The trick is accessing the insights in an efficient way and then making those insights actionable for your organization’s teams. However, humans alone can’t do all the heavy lifting. It takes people and machines working together. We need the machine’s analytics power to uncover customer insights and the human’s ingenuity to piece together those insights to make better decisions. The power of the human brain is needed to take all the information, ask questions about it within the context of the … [Read more...] about 6 tips for integrating humans and machines in predictive marketing
Everyone I know is working hard, yet only a handful are crushing it. Why is that? I think I have the answer and it comes down to our skills in two areas; prioritization and focus. I first noticed this phenomenon when working as a strategy consultant. As I became increasingly disillusioned with the incredibly long hours and seemingly low impact our work was having, I started assessing my future. As a young consultant looking ahead to the leaders, I came to the realization that the situation probably wasn’t going to improve. The partners of this firm rarely left the office until late evening and spent their weeks flying across the country, darting from one meeting to the next, doing and also creating piles of analysis and reports for their teams. Except for one. One particular partner had an ability to cut through the busy-work and hone in on the main issue at hand. Despite living an hour’s drive away, he spent more time with his family than anyone else — and yet, he … [Read more...] about Why prioritization and focus are the key skills for success