Chinese online retailers have slashed iPhone prices for the second time this year. The discounts are an effort to boost sales in an important market, where Apple recently suffered a 20 percent decline year-on-year. The first iPhone price cuts were rolled out in January. As the world’s largest smartphone market, China has become increasingly important to Apple, particularly as iPhone growth has slowed in the west. The company was enjoying relative success there — until it jacked up its prices. Reuters reports. Apple fights back against slowing iPhone sales joined forces with Alibaba and several state-owned Chinese bands to offer consumers interest-free loans on iPhone purchases. The finance makes its most expensive devices more affordable by giving fans the opportunity to spread out the cost over two years — without having to pay more than the handset’s original price. Slowing smartphone sales overall is one of the reasons for the iPhone’s decline in … [Read more...] about Chinese retailers roll out second iPhone price cut of 2019
Iphone price cut
iPhone Price Cut Boosts Sales In China
Feb 28, 7:37 AM EST Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Technology By Anvinraj Sivanandan @ZionsAnvin 02/28/19 AT 7:23 AM Apple introduced a massive price reduction in China for its iPhones after seeing the gloomy sales report in the recent months. The discount comes in the form of the conversion of iPhone prices from the original US currency retailer value to the local China currency. It has been found that many iPhone units were sold out after the recent price cut.According to Apple Insider, the UBS reported that the sales estimate for iPhones is in between 32.5 to 34.5 million units for the second quarter of 2019. However, this increase is not result of the boost in the sales of the latest iPhones. A large part actually comes from the higher sales of older iPhone models. This situation is unusual as the iPhone X has been selling well for years until the last quarter of 2018.The nationwide price cut is … [Read more...] about iPhone Price Cut Boosts Sales In China
Chinese iPhone sales up following price cuts on local shopping sites
By Roger Fingas Friday, February 01, 2019, 02:15 pm PT (05:15 pm ET) Apple is already lowering iPhone prices in China and seeing some return on the tactic, at least according to two online retailers. Suning saw sales of Apple products rise 83 percent between Jan. 11 — when it instituted iPhone price cuts — and Jan. 30, local publication Feng.com reports. The iPhone 8 and XR were said to be the most popular models. Tmall slashed prices on Jan. 13 and by Jan. 29 reported a 76 percent surge. During a quarterly results call earlier this week, Apple CEO Tim Cook promised the company would lower iPhone costs in some overseas markets. These were previously hiked in response to exchange rates, but the effect contributed to a year-over-year decline in December-quarter iPhone sales from $61 billion to just $52 billion. China was the hardest hit, its regional revenues falling 26.7 percent to $13.17 billion. The iPhone in particular has taken a beating in the Chinese smartphone … [Read more...] about Chinese iPhone sales up following price cuts on local shopping sites
Apple’s iPhone price cuts in China are now being passed on to consumers
Earlier this week, a new report revealed that Apple had cut iPhone 8, iPhone XR, and iPhone XS pricing for third-party retailers in China. And now, just as expected, these reductions are being passed on to consumers (via 9To5Mac).Starting today, newer iPhone models cost between 15% and 22% less if purchased through retailers JD.com or Suning. Presumably, this move has been made in coordination with Apple’s new pricing strategy. But if the price fails to boost sales, the Cupertino giant may be forced to push down prices even further in the future.The biggest discount of all has been applied to the iPhone 8. This smartphone now costs just 3999 yuan (around $590) at JD.com, a 21.5% reduction over its usual retail price of 5099 yuan (around $750). Alongside this, the newer iPhone XR has also seen a pretty hefty price cut of almost 17% from 6499 yuan (around $960) to 5399 yuan (around $800).Ultimately, only time will tell if these price cuts are sufficient to boost Apple’s sales … [Read more...] about Apple’s iPhone price cuts in China are now being passed on to consumers
Apple’s Chinese iPhone price cut is unprecedented
You've probably already heard the news: Apple has revised its quarterly forecast, cutting expected revenue by $9 billion and blaming slower sales in China as the main reason. The move was unprecedented in recent history, as Apple has always managed to forecast the market correctly, but not this time.And strange times call for even more unprecedented measures: for the first time ever since Apple the original iPhone of more than 10 years ago, Apple has now cut the prices on all of its latest iPhones, and this happens just a couple of months after the official launch in China.This is importantThe price cut is not huge, but not insignificant either: Apple has lowered wholesale prices by as much as 450 Chinese yuan, or the equivalent of around $60 US dollars. Interestingly, the biggest price cut is for the iPhone XR, the company's most popular and important phone, the workhorse for Apple's revenues this year.This is important and here is why.What does Apple's iPhone price cut actually … [Read more...] about Apple’s Chinese iPhone price cut is unprecedented