On the same day new data appeared to show that sales at Apple’s retail stores are currently in decline, a 9to5Mac report claims the Cupertino company will this week launch a new drive at its brick-and-mortar sites to get customers to upgrade their old iPhones to one of the latest models.According to the unnamed source, the tech giant will on Thursday begin contacting owners of older iPhone handsets by email, inviting them to visit their local Apple store to upgrade to the latest 5S or 5C models. It’s not clear if Apple will offer any incentives to upgrade, though without anything extra to tempt customers, it’s easy to imagine most will wait for the launch of the iPhone 6 – which could happen any time in the next six months – before switching handsets. Managers at Apple stores across the US will reportedly be briefed on the sales push on Tuesday, with other marketing initiatives expected to follow soon. The company’s new retail chief, Angela … [Read more...] about Apple stores reportedly prepping for major iPhone upgrade push in bid to increase sales
Regardless of whether gamers prefer a PC or console experience, there is no doubt that PCs can offer the best graphics and performance. Still, consoles have largely controlled the market due to their affordable, mainstream nature. Despite claims that the PC market is declining, it actually looks to be on the rise in North America.According to Kevin Jones, vice president of the U.S.-based electronic chain Micro Center, overall sales of gaming PCs have increased 25 to 30 percent in 2016. Even at Micro Center, sales have grown 200 to 300 percent from one year ago.While speaking with Digitimes, Jones attributes the increasing gaming PC sales to esports. Just five years ago, he referred to PC gaming as a niche market. Now, with esports’ rapid growth in popularity, the market has become more mainstream. Mid-range prices have also lowered the entry price for those looking to get their toes wet.Even though analyst firm Gartner reported declining PC sales for eight quarters in a row, … [Read more...] about Gaming PCs have esports to thank for increasing sales in North America
A new study from a North Carolina State University economist shows that BitTorrent piracy slightly boosts sales of albums that leak onto the Web prior to their official release. The academic evaluation, brought to our attention by TorrentFreak, contradicts claims by organizations like the Recording Industry Association of America (RIAA), which claim that the leak of albums has a detrimental effect on sales of that album, and have made a particular point to go after those who leak albums in the courts.The study, authored by Robert Hammond, Assistant Professor of Economics at North Carolina State University, focuses on the effect of BitTorrent downloads of leaked albums, those made available for download prior to their official release date, rather than albums that are uploaded to BitTorrent sites after their commercial release. Hammond also focuses only on full album downloads and sales, not individual songs, because full albums remain the primary source of income (74.4 percent, … [Read more...] about BitTorrent piracy increases sales of ‘leaked’ albums: study
These days, just about every business -- from the corner store to Wal-Mart -- has a Web presence. While the Internet's vast expanse provides companies with the ability to reach more potential customers, it also pits them against more competitors than ever before. As a result, it has become increasingly difficult for companies to convert site visitors into buying customers. To complicate matters, nine out of every 10 users log off without buying anything, according to some estimates.While companies cannot arm-wrestle consumers and force them to buy their products, there are steps they can take to make it more likely that a transaction will occur. Following are five tips from e-commerce experts that could entice consumers to purchase your products.Web site design is crucial to a positive user experience, yet as many as 95 percent of the better-known sites fail to meet minimal usability standards, according to Todd Follansbee, vice president atWeb Marketing Resources. Initially, … [Read more...] about Rules for E-Commerce Startups to Live By, Part 1: How to Increase Sales
Some things in business are very clear and binary: A company succeeds or fails. A customer buys from you or from someone else. A customer returns for additional sales or leaves for a competitor.Other things are indeed relative: Sales numbers may be double the previous quarter but still fall below expectations. A customer returns for additional sales but resists buying more because of satisfaction issues. A deal falls through, but the prospect would have been a poor fit as a customer.In all these cases, the context in which they are seen has a lot to do with whether they are good or bad things.The trend to evaluate sales reps is a little like that. The A players blast past their quotas regularly and adapt to changes -- such as new products and sales procedures -- with little trouble. B players deliver satisfactory results, but may miss their quotas at times. The C players almost always miss quota and often are marked for termination by their management.This is all relative. Ideally, you … [Read more...] about OPINION Are Your Sales Tools Turning A-Performers Into B-Performers?