Waking up. Working out. Riding the bus. Music is an ever-present companion for many of us, and its impact is undeniable. You know music makes you move and triggers emotional responses, but how and why? What changes when you play music, rather than simply listen? In the latest episode of Tech Effects, we tried to find out. Our first stop was USC's Brain & Creativity Institute, where I headed into the fMRI to see how my brain responded to musical cues—and how my body did, too. (If you're someone who experiences frisson, that spine-tingling, hair-raising reaction to music, you know what I'm talking about.) We also talked to researchers who have studied how learning to play music can help kids become better problem-solvers, and to author Dan Levitin, who helped break down how the entire brain gets involved when you hear music. From there, we dove into music's potential as a therapeutic tool—something Gabrielle Giffords can attest to. When the onetime congresswoman was shot … [Read more...] about How Does Music Affect Your Brain? Every Imaginable Way
How does music affect emotions
Movies are often described as a visual medium, but what we hear has as much impact as what we see."Depending to what degree the director unleashes you," says movie sound designer Johnnie Burn, "you can hugely change people's interpretation of the image."Burn made his name working on the sound for the famous Guinness Surfer advert, as well as the avant garde Scarlett Johansson film Under The Skin. Director Yorgos Lanthimos was so impressed with Burn's soundscapes that he recruited Burn to work on his highly acclaimed and highly idiosyncratic films The Lobster, The Killing of a Sacred Deer, and his new movie The Favourite -- in US theatres on 21 November and Australia and the UK from 26 December.Starring Olivia Colman, Rachael Weisz and and Emma Stone as feuding noblewomen, this blackly comic period tale required Burn and his team to recreate the sound of an 18th century palace -- using 21st century technology. I chatted to Burn on the phone about the process of … [Read more...] about How an iPhone and a hairy hamster create magic movie sound
When searching a fromagerie for the perfect chunk of cheddar or parmesan, cheese aficionados have probably never grilled vendors over what kind of music was played to their cheeses. To many, the question itself might sound crackers. But a Swiss cheesemaker has embarked on an experiment to test the impact of music on Emmental, one of the most famous cheeses in Switzerland, even if it prompts pundits to write such grating remarks as: you gouda brie kidding! Marching through his 19th century cellar in Burgdorf, a town also known as Berthoud, on the edge of the Emmental region in central Switzerland, Beat Wampfler shows off hundreds of perfectly formed circles of the holey classic maturing in neat rows. A veterinarian by day but consumate apron-wearing cheese enthusiast at night, Wampfler's love for Emmental has aged well over the years like the finest stock he cultivates. Beat Wampfler lays his head on a wheel of Emmental as it is being matured in music … [Read more...] about Cheesy music: Swiss experiment with sound to make cheese tastier
Imagine Dragons frontman Dan Reynolds leads what most people consider a dream life: He's a rock star with a happy family and a Grammy under his belt. But what most fans might not know is that Reynolds has ankylosing spondylitis, an inflammatory disease that once caused the singer crippling amounts of pain. Reynolds is partnering with the Spondylitis Association of America and pharmaceutical company Novartis to speak about life with A.S. Q: What was your inspiration for "Next to Me"? A: It's a very personal song and the music video was definitely one of the most intense shoots I've ever done. It really pushed me to a different place, but I'm grateful for that. I love the song; it has a lot of meaning and I hope people like it. There's a lot of emotional weight to the video and I had to go to a really raw place to shoot it and the director really pushed us and put me in an uncomfortable place for a lot of it, which I'm grateful for. Q: You live with A.S. and you're a working … [Read more...] about Imagine Dragons’ Dan Reynolds on living with inflammatory disease A.S.
Facebook Twitter Flipboard Email Enlarge this image The Spotify banner hangs from the New York Stock Exchange on the morning that the music streaming service begins trading shares, on April 3, 2018 in New York City. The question now is: Where to? Spencer Platt/Getty Images hide caption toggle caption Spencer Platt/Getty Images The Spotify banner hangs from the New York Stock Exchange on the morning that the music streaming service begins trading shares, on April 3, 2018 in New York City. The question now is: Where to? Spencer Platt/Getty Images Following its successful public listing yesterday, the music streaming service Spotify is now worth around $25 billion, making it the largest music company in the world — but when Spotify first débuted, back in 2008, it was reasonable to think it would fail. Headquartered in Sweden, a country whose recording industry had shrunk to a third of its previous size due to piracy, the company was located far from … [Read more...] about Spotify Is, For Now, The World’s Most Valuable Music Company