Nine-year-old Isabella Colello shops for just about everything online. She scrolls through the Amazon app on her phone at least once a day. She gets ideas from YouTube, searches on Google for things she wants and sends the links to her dad: Pink swimsuits, earrings, Adidas sneakers (he said yes); Gucci backpack (no). "It's like, I'll put 18 items in my cart, and we'll end up getting like one or two," said Isabella, who lives in Sharpsville, Pennsylvania, and spends about $100 a month online. "It's so much better than going to the mall because there aren't that many places to shop anymore."Children and preteens are more connected to the internet than ever before, which means retailers are looking for new ways to market -- and sell -- directly to young shoppers on their phones, tablets and laptops. Gone are the days of blanket television ads, marketing experts say. Instead, companies are flocking to Snapchat, YouTube Kids and other mobile apps to reach children with personalized … [Read more...] about Online shopping is on the rise among kids. Here’s how brands are courting them.
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SAN JOSE, Calif. (KGO) -- It's estimated eight out of 10 Americans have shopped online, entering sensitive personal data. Credit card numbers, passwords and addresses, for example. And that's a gold mine for cybercriminals that hack into online sites.San Jose's Thales eSecurity's latest research says half -- 50 percent -- of all medium and large online retailers it surveyed acknowledge they've been hacked. That's two a half times higher than a year ago. Changes in payment systems are making security more challenging.RELATED: Investigation finds millions of smart TVs can be hacked"Now we have mobile devices, we have digital payments, we have mobile payments, we have person-to-person payments," said Thales chief strategy officer Peter Galvin. "Because of the way those changes have occurred, there really isn't a perimeter. There's no four walls to protect." This year alone, hackers broke into the retail sites of Adidas, the Dollar Shave Club, Saks Fifth Avenue, and Under Amour, … [Read more...] about Online shopping sites see hacking increase despite security efforts
In today’s ecommerce market, simply having a website isn’t enough. A retailer can be selling the best product in the world, but if the website built to sell it is not properly optimised, sales figures will suffer as a result. In fact, one in three consumers report that they have turned their back on an online retailer in the past and taken their business to a competitor to make their purchase following a disappointing e-commerce experience. Store renovations are not solely for brick-and-mortar retailers – E-commerce brands who focus on improving the customer experience will see increased profits and lower rates of shopping cart abandonment, which currently sits around an eye-watering 74%. E-commerce retailers improving the experience they offer to their customers also makes sense from a commercial standpoint. Recent research from Barclays found that making online shopping more convenient for consumers could boost retail profits by £10.5 … [Read more...] about How brands can optimise the online shopping experience
Amazon, perhaps the first company that comes to mind when you think of online shopping, plans to further its recent physical shopping initiative by opening 100 pop up stores inside shopping malls. The company has already opened a physical bookstore in Seattle and plans to add more. The pop up stores are not related to the bookstores, and will focus on selling Amazon's gadgets and devices.The stores will range in size from 300 to 500 square feet and will carry Kindle Fire tablets, Kindle e-book readers, Echo speakers and more. As of last month, Amazon had 16 of these stores open. That is up from the six that were open at the end of 2015. Amazon is currently looking for employees to man these locations. Amazon's website mentions that there will be 'Amazon Experts' in the store to show visitors how the devices work, and to help consumers find the exact product that they need. Job openings are listed for new stores in Miami, Florida, and West Hartford, Connecticut.Amazon says that the pop … [Read more...] about Amazon to open 100 pop up stores inside shopping malls to sell Kindle slates and more
With technology increasingly intertwined with all aspects of business, [email protected] can help you -- prosumers to small businesses with fewer than five employees -- get started.So you've decided you want to start your own e-commerce business, but you're probably asking yourself, "Now what?" Assuming you already know what products you're going to sell, the next thing you'll need to figure out is where and how you're going to sell them.The good news: Compared to the process of creating or sourcing products and doing competitive research, the steps required to launch an online store are relatively straightforward.Pick your platformSelecting which platform you'll use to build your online store is a significant decision. You're laying a foundation: All the other tools -- from your credit card processor to your marketing strategy -- will be built upon this one decision. Right out of the gate you should determine how much time you plan to invest in your store. Is it your full-time job, or a … [Read more...] about Opening for business: How to set up your first online store