What just happened? Intel isn't done absorbing talent for its graphics push, set to culminate in 2020 with Intel's Xe launch. As 2020 nears, marketing campaigns and community engagement will be increasingly more important. With the addition of Heather Lennon, Intel seems to be putting together a dream team of marketing experts to help drive its new graphics products. Intel has brought yet another AMD stalwart under its banner, this time Heather Lennon. Lennon served as manager for AMD Radeon Technologies Group (RTG) marketing and communications. Lennon had been with AMD for 10 years and was responsible for the Radeon social media, website, rebranding, community engagement, and more. Lennon will now join Intel as its manager for Digital Marketing and Graphics. She will reportedly be working closely with Mark Taylor, who is a former Nvidia employee now heading up technical marketing for Intel's graphics division. Lennon had a prestigious tenure at AMD, winning a PR Week award for … [Read more...] about Intel hires marketing expert Heather Lennon, AMD Radeon Group veteran
Employee marketing campaign
Tilting Point has had a good run of success as an operator of free-to-play mobile games that are already live on the market. Tilting Point takes those games and uses its expertise to acquire users efficiently with big marketing campaigns. It has helped some major mobile games get traction by giving them the mobile marketing campaigns they need to stand out in the crowd. For instance, it pumped $18 million into marketing for Food Truck Chef and boosted its revenue by three-fold and increased organic installations by ten times. It took Disruptor Beam’s Star Trek Timelines mobile game and helped add five million downloads since 2016, and now the game is a top-grossing title in 80 countries. And it helped TerraGenesis get a 300 percent return on installs, a ten times increase in revenue, and a five-fold improvement in profits. Samir El Agili took over as president of Tilting Point about a year and a half ago, and the company saw its revenue shoot from $9.5 million in 2017 to more … [Read more...] about Tilting Point pumps up existing mobile games with big marketing campaigns
Many businesses are struggling to keep up with the digital era, the businesses that don’t will eventually shut down. With the wave of technology, businesses are able to automate business operations and better secure the future of their business.It’s required for business owners to speak digital to their employees, this is by encouraging them to use technology like software, AI, and applications in their work. There are multiple reasons why you need to do this so let’s get to it.Why do you need to speak digital to employees?1. Out with the old, in with the new!Old habits die hard; we all hear this saying but let’s find out how it applies in business. If your employees write reminders and important dates on post-it notes, having them write it on their computers instead will be difficult. There are many apps like Evernote, for example, that allows you to quickly take notes and save them on your desktop.You can’t enforce change in the office and demand a … [Read more...] about Why business owners need to speak digital to employees?
Clearcover, a Chicago-based auto insurance startup that uses artificial intelligence to more effectively market auto insurance, announced today that it has raised a $43 million round of funding led by Cox Enterprises. Other participating investors include American Family Ventures, IA Capital Group, Lightbank, and Hyde Park Angels. Former American Family Insurance employees Kyle Nakatsuji and Derek Brigham are the cofounders of Clearcover, who saw a way to use technology to offer better customer service and lower prices when they founded the company in 2016. “Doing both of those at the same time is exceedingly difficult, and we didn’t think anyone else was doing it right or doing it as well as we thought we could,” CEO Nakatsuji told VentureBeat in a phone interview. In practice, here’s what that means: Clearcover has developed an API that it seeks to integrate with websites that have the data it needs to figure out which customers are seeking to buy car … [Read more...] about Chicago’s Clearcover, which uses AI to market auto insurance, raises $43 million
Influencer marketing has risen to the forefront of marketers consciousness recently. Everyone seems to have an influencer marketing campaign. Influencers are capitalising on the trend too. According to Influencer Marketing Hub, there were nearly 13 million brand-sponsored posts on Instagram in 2017 alone. We seem to notice influencers everywhere -- particularly when we see live video trends across social channels. And brands have taken advantage of this. Many brands have looked to influencers to promote their products in a seemingly 'natural' way -- so that it comes across as a genuine recommendation. This method had proved to be a much cheaper marketing strategy than PPC (Pay Per Click) or advertising. But are these influencers good value for the money? London, UK-based content marketing agency Kaizen conducted some research into 2000 pieces of content across the travel industry, ranging from interactive tools, non-influencer articles, videos and influencer posts.It looked … [Read more...] about Why the influencer marketing bubble will burst soon