Salesforce is one of the fastest-growing, most in-demand skillsets today. From software developers, to solutions architects, to project managers and marketing and sales professionals, Salesforce skills pay off for a wide array of roles.If you’re looking to land a new job, earn a raise or secure a promotion, Salesforce certification is a great career move, says Meagan Humphrey, director of sales operations at IT recruiting and staffing firm Mondo.Following is a guide to Salesforce’s wide array of certifications and how achieving one or more can help take your career — and take-home pay — to the next level.Career benefits of Salesforce certification“Salesforce certifications offer three big value adds,” Humphrey says. “They increase your marketability in a tight IT job market by allowing you to become a subject matter expert. They offer flexibility in that you can get certified in just a few hours, days or months and you can control your own … [Read more...] about Salesforce certification guide: Your path to a lucrative career
Ecommerce best practices 2016
We create data almost every hour of every day. Be it through mobile use, social networks or ecommerce sites, every digital move we make generates new data. And brands are greedy for it. This acquisition and use of consumer data has been thrust under the spotlight recently, cast as a nefarious practice rooted solidly in the dark side of internet use. Our very laws have changed in response to problematic data use. As GDPR and the NIS Directive settle into effect, we are gaining more transparency and more control over the way our personal data is used. Now, more than ever, we have the power to completely restrict the collection, storage and use of our data. But does the fact that we can stop sharing our personal data mean that we should? Howard Williams, marketing director at Parker Software, investigates the light and dark sides of sharing our data. Transparency and control The new legalities around data hope to reduce, if not abolish, the secrecy behind … [Read more...] about Should we really stop sharing our data?
The NBC News Media Blog is here to keep you current on the media business. Check here every day for fresh news on the latest corporate battles, media mergers, the growth of paid content and big ad-revenue shifts. And don't forget to send news tips to: [email protected] The Query Claire Atkinson a day ago AT&T wins, convincingly WASHINGTON — AT&T's $85.4 billion acquisition of media giant Time Warner can proceed, a federal judge said Tuesday. U.S. District Judge Richard Leon ruled that the combined companies do not pose a danger to consumers, a decision that amounts to a resounding win for the two companies. Leon ruled that AT&T can buy all of Time Warner without any conditions, such as selling certain assets or agreeing to refrain from raising prices. Industry analysts had expected AT&T to win, but many speculated that the judge would force the company to agree to certain measures. Read the full story here. Facebook Twitter … [Read more...] about The Query: featuring news and analysis on the media by Claire Atkinson
In today’s fiercely competitive retail market, the battle for customers is no longer fought on the high street, but online. The website has become the new shop window. And much like an untidy, dilapidated window display, a poorly functioning website will hinder retailers in their attempt to drive sales.Over the last few years, we have seen high profile casualties, such as BHS and Store Twenty One, sink because of their reluctance to move with the times and channel their efforts towards online. In an industry that survives on tight margins and where the consumer has more choice than ever, customer experience has become a key battleground for retail brands.However, online customer experience is especially important over the main Christmas shopping and sales period, which runs from Black Friday to January 3rd and has the potential to make or break a retailer’s year. Indeed, in 2017 there was close to £1.4bn spent during online sales on Black Friday alone, up 11.7 per cent … [Read more...] about Gaining a visually compelling insight into customer experience
When Oracle first announced its agreement to acquire NetSuite, back in July 2016, there was widespread agreement in the tech industry that the deal could allow Oracle to serve a broader range of customers, including smaller businesses, expand to more vertical industries and more countries, and accelerate Oracle's application software push into the cloud.The deal also made sense because, as industry analysts pointed out, there was a lot of Oracle DNA in NetSuite. Oracle chairman and chief technology officer Larry Ellison was an early backer of NetSuite, and both NetSuite founder Evan Goldberg and then-CEO Zach Nelson had worked at Oracle.[ Learn why companies are increasingly moving to cloud ERP and how to spot the 10 early warning signs of ERP disaster. | Get weekly insights by signing up for our CIO Leader newsletter. ]The question now is whether the deal has started to live up to its early promise. On the year anniversary of the close of the $9.3 billion acquisition, Goldberg sat … [Read more...] about A year after Oracle buy, a focused NetSuite doubles down on verticals, midmarket