The term digital marketing has gone through a pretty thorough evolution over the past decade. Do you mean email lists and newsletter marketing? Are you talking about web and social media ad buys? How about the actual digital content generated around products and services? The simple answer is…yes. All of the above. Digital marketing covers so many frontiers that it’s easy for even seasoned pros to occasionally lose focus and miss something. That’s why the truckload of training found in the Marketing, SEO and Affiliate Marketing Super Bundle ($37, over 90 percent off from TNW Deals) works for all levels of sales experience — because even the experts can use a refresher now and again. Here be gadgets Not here exactly, but on our new hardware site Plugged. Here This monster package includes nine courses that cover all the key ways to execute a digital marketing strategy in 2019. Over 57 hours of training, it’s all here. MailChimp 101: Learn Email … [Read more...] about Learn every piece of a full digital marketing plan for about $4 per course
Digital marketing
How to Land the Digital Marketing Job of Your Dreams
The 'Marketing, SEO & Affiliate Marketing Super Bundle' is your guide to digital marketing in 2019. Entrepreneur Store Published 6:30 am PST, Saturday, February 23, 2019 Photo: John Schnobrich Photo: John Schnobrich Image 1 of / 1 Caption Close Image 1 of 1 Photo: John Schnobrich How to Land the Digital Marketing Job of Your Dreams 1 / 1 Back to Gallery Whether you’re looking to jumpstart a new career or take your current skills up a notch, the Marketing, SEO & Affiliate Marketing Super Bundle will give you the tools you need to become a digital marketing pro. With nine jam-packed courses and 57 hours of instruction, you’ll be well-versed in the top marketing … [Read more...] about How to Land the Digital Marketing Job of Your Dreams
Apple reportedly acquires digital marketing firm DataTiger
By Mikey Campbell Thursday, February 14, 2019, 02:07 pm PT (05:07 pm ET) According to recent regulatory filings, Apple has acquired U.K.-based digital marketing firm DataTiger in a move that could bolster the tech giant's already prodigious marketing apparatus. Citing an unspecified regulatory filing published in December, Bloomberg on Thursday reports Apple is now in control of Operatedata Ltd., the operating name of the DataTiger brand. Beyond today's document discovery, not much is known about the supposed acquisition or DataTiger's operations. The report does not mention figures and it is unknown when the transaction was completed. In his LinkedIn profile, DataTiger CEO Philipp Mohr says the startup is focused on "highly scalable" marketing solutions for the "era of user-demanded personalization, AI-assisted marketing, large volumes of data, real-time data requirements, and tight data privacy." Mohr goes on to say DataTiger's goal is to bring the era of "email-list thinking" … [Read more...] about Apple reportedly acquires digital marketing firm DataTiger
Become a digital marketing guru for just $20
These days it’s impossible to launch a successful business or grow an existing brand without maintaining a strong digital and social media presence. The Complete Digital Marketing Course will teach you the skills you need to get started on a lucrative career as a digital marketing strategist. YouTube, Facebook, and Twitter get billions of visits every month, with a high level of engagement from their users. Knowing how to navigate those platforms, take advantage of their search algorithms, and maximize audience engagement is crucial to building a healthy, successful business.Featuring 169 lectures and over 19 hours of instruction, this course will teach you how to integrate these platforms and maximize your brand’s reach and follower count. Get the skills you need to get started on a lucrative career as a digital marketing strategist.You’ll learn SEO techniques to keep your website at the top of the pile in Google search results, and how to master analytics tools like … [Read more...] about Become a digital marketing guru for just $20
Ad blockers threaten digital marketers’ ability to understand customers
Digital advertisers know they’re screwed. Digital marketers don’t. Considering statistics like one in four US internet users are now blocking ads on a regular basis, coupled with the ongoing privacy battles over user data, it’s easy to see the challenge for digital advertisers. This problem is amplified by privacy activists, such as Apple, which are releasing tools and pushing for regulation that makes it even harder for companies to track their users. Do you like good gadgets? Those sweet cool gadgets? Oh, yeah The less obvious consequence of these ad-blocking activities, however, involves not digital advertisers, but digital marketers — that is, the people responsible for understanding and deciding what content best resonates with their audience. What many digital marketers have yet to recognize is that, as ad blocking has become more widespread, the quality of data from their website analytics has suffered immensely. This is because many popular ad … [Read more...] about Ad blockers threaten digital marketers’ ability to understand customers