NEW YORK--(BUSINESS WIRE)--May 7, 2018--Accenture (NYSE: ACN) has completed the acquisition of New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution.The acquisition, first announced in March, will add superior data and analytics skills, strong content creation and customer engagement capabilities in direct-to-consumer marketing, particularly in the automotive, consumer brands and financial services industries. MXM has broad experience bringing together high-performing content, customer data, marketing strategy and creative development to drive business impact for highly recognizable brands.Formerly owned by Meredith Corporation – one of the leading media companies in the United States – MXM employs more than 450 people across the U.S. and Canada. MXM has a strong team of creatives, technologists, and performance marketing professionals delivering digital … [Read more...] about Accenture Completes Acquisition of MXM, Bolsters Capabilities in Creative Services, Data-Led Marketing Execution, Content Strategy and Digital Marketing
ROCKAWAY, N.J.--(BUSINESS WIRE)--Apr 23, 2018--Advantage Business Marketing, the marketing content leader for more than one million innovators at science, design engineering and manufacturing companies, today announced the appointment of Chief Executive Officer, Bruce Cummings. Cummings will continue to transform Advantage to a full-service digital marketing company, with the vision that is already helping customers measure, optimize and succeed.Cummings joins Advantage from Gila LLC, where he served as CEO, growing the company into a unique brand, while overseeing massive growth and customer acquisition.“We are excited to bring Bruce on board as we continue our mission to serve partners with the best marketing & data services possible. His energy is contagious as we embark on the next phase of our transition,” said Tim Besecker, Chief Digital Officer, Advantage. “We look forward to becoming a case study in how a traditional media company can leverage the strength … [Read more...] about National Content Publisher Lands New CEO to Accelerate Full-Service Digital Marketing Strategy
DUBLIN--(BUSINESS WIRE)--Apr 20, 2018--The "Global Digital Marketing Software (DMS) Market 2018-2022" report has been added to ResearchAndMarkets.com's offering. DMS is a tool that enables the execution of marketing activities and campaigns across multiple digital channels such as email and social media. It also analyzes real-time data or all marketing activities to calculate efficiency scores of marketing campaigns. The analysts forecast the Global Digital Marketing Software (DMS) Market to grow at a CAGR of 16.87% during the period 2018-2022. The report covers the present scenario and the growth prospects of the Global Digital Marketing Software (DMS) Market 2018-2022. To calculate the market size, the report considers the revenue generated from digital marketing software (perpetual licensing fixed and subscription basis. The report, Global Digital Marketing Software (DMS) Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The … [Read more...] about Global Digital Marketing Software (DMS) Market Analysis & Forecast 2018-2022
As we increasingly enter a digital age, heavily relying on technology to speak to our audience, the marketing industry is continuously adapting. In 2018, the trends are turned towards augmented reality (AR) and the ‘rise of the machines’. The AR industry has shown substantial growth over the years, particularly in comparison to virtual reality. The likes of Ikea Place, Snapchat and Pokémon Go have catapulted the tech innovation into the mainstream, demonstrating the potential to be had - especially for Ecommerce stores. Flow Digital, a Newcastle-based, leading digital marketing agency, are discussing what the future of digital marketing holds with AR in its path.What is augmented reality?Most of us will have come into (virtual) contact with augmented reality. The technology superimposes a computer-generated image onto a user’s real view of the world, presenting an augmented reality. There are significant benefits to all industries with the arrival of AR, and … [Read more...] about Augmented reality is changing the face of digital marketing
You may have come up with the next big thing. Something which is ready to take the market by storm. But if you don’t get the word out there, it’s pointless. There are five billion Google searches every day, and over a billion active Facebook users. You need a piece of that action.Businesses make an average of $2 in revenue for every $1 they spend on AdWordsYou can discover the ways in which modern businesses market their products with The Digital Marketing Foundations Mega Bundle. Unfortunately for the chauvinist alcoholics amongst us, marketing isn’t Mad Men these days. We can’t just sit around in office pitching ideas and knocking back whisky. You have to work out how to sell your product in the digital market. That’s where this bundle comes in. From Facebook ads to content marketing, This 25-Hour Bundle will show you how to market in the 21st Century. It includes courses in two of the biggest factors which influence whether your product is found online: … [Read more...] about Why is digital marketing so important?