In the future, you’ll probably be better off being a creator than a user. The latest example is Lea Elui, a 17-year-old influencer who serves as a brand ambassador for Triller, an AI-powered music video app with 28 million users. Elui creates lifestyle videos where she dances and frolics like the teenager that she is. She has 5 million followers on Instagram and 427,000 on Triller. So when she put out a call to raise money for her college tuition, she raised $50,000 in three days. Student loan debt has climbed to $1.8 trillion, and the cost of attending a four-year public university is $40,000. That’s pretty intimidating, said Triller CEO Mike Lu, in an interview with VentureBeat. But Triller’s latest monetization feature allows creators to raise money from fans, brands, and music labels to meet purpose-driven goals such as college funds. “We’ve worked with Lea for a while, but it surprised us to see the quickness of making her goal,” Lu said. … [Read more...] about Triller’s brand ambassador raises $50,000 for college tuition in 3 days
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Sections SEARCH Skip to content Skip to site index Style Subscribe Log In Subscribe Log In Advertisement Supported by The subversive cadre of women over 60 prove that “old” is not what it used to be. ByRuth La Ferla June 20, 2018 “I’m not 20. I don’t want to be 20, but I’m really freaking cool. That’s what I think about when I’m posting a photo.” Photographed with a hip thrust forward to show off her Margiela apron dress and modishly frayed jeans, Lyn Slater projects a kind of swagger pretty rare among her peers. A professor at the Graduate School of Social Service at Fordham University, with hyper-chic side gigs as a model and blogger, she is known to a wider public as an Instagram idol. Sure, On Accidental Icon, her influential Instagram account, she tends to vamp in an eye-catching mash-up of Comme des Garçons, Yohji Yamamoto and consignment store finds. Her following, … [Read more...] about The Glamorous Grandmas of Instagram
Video: Do social networks influence perception?Recent research has found that 86 percent of marketers and 89 percent of influencers are using Snapchat less for influencer marketing campaigns than they did last year. The influencer marketing study was conducted by New York-based influencer marketing network Activate (previously called Bloglovin').Read also: What trends will dominate influencer marketing in 2018 It interviewed over 800 social media influencers and 100 marketers to find out about the influencer marketing industry. The study showed that Instagram and blogs are the two social channels that are experiencing the most activity. Instagram continues to rise with 92 percent of marketers and 88 percent of influencers using Instagram for more campaigns than last year. Facebook, Twitter, and Pinterest have had no major increases or decreases, whereas Snapchat and YouTube have experienced serious declines in usage. Although Snapchat has a low barrier to entry for … [Read more...] about Who should brands partner with: Celebrity influencers or everyday influentials?
Mary Hanbury, provided by Published 7:58 am, Wednesday, May 23, 2018 Lulus Lulus is an online women's fashion brand targeted at 20-somethings. On May 16, Lulus announced that it had received $120 million in venture funding. Co-founder and CEO Colleen Winter said that the business has found success thanks to a meticulous, data-driven testing process that allows it to stay ahead of fashion trends. It might seem like women's fashion brand Lulus has become Instagram-famous overnight, but mother-daughter co-founders Debra Cannon and Colleen Winter have been quietly building up their fashion empire since 1996. Recommended Video: Now Playing: The majority of purchases people make still happen in brick-and-mortar stores, but the prevalence of e-commerce continues to grow. Tech giants like Amazon are leading the online market space, but many small businesses around the country are lagging behind. Mark Cummins, CEO and Co-Founder of Pointy, … [Read more...] about Founder of Instagram-famous fashion brand explains how the company avoids retail’s deadliest mistake
QUINCY, Mass.--(BUSINESS WIRE)--Apr 19, 2018--Sentient Jet, a Directional Aviation company, today announces its plans for the 2018 Kentucky Derby as the Preferred Private Aviation Partner of the Kentucky DerbyPresented by Woodford Reserve,LonginesKentucky Oaks, and Churchill Downs Racetrack for the third year in a row . A longtime supporter of the horseracing community, Sentient Jet once again offers the most luxurious way to experience “the most exciting two minutes in sports” with travel services through Derby Air powered by Sentient Jet and an exclusive breakfast hosted by Sentient Jet Brand Ambassador and horseracing aficionado, Chef Bobby Flay.“We are honored to reaffirm our longstanding support of the horseracing community, which so many of our Cardholders are involved in, by continuing our partnership with one of private aviation’s most popular sporting events, the Kentucky Derby,” said Andrew Collins, president and CEO of Sentient Jet. “We … [Read more...] about Sentient Jet Announces Exclusive Kentucky Derby Experiences, Including Breakfast Hosted by Brand Ambassador Bobby Flay and Derby Air Service