John Carpenter's iconic horror film "Halloween" celebrates its 40th anniversary this year. Few horror movies have achieved similar notoriety, and it's credited with kicking off the steady stream of slasher flicks that followed. Audiences flocked to theaters to witness the seemingly random murder and mayhem a masked man brought to a small suburban town, reminding them that picket fences and manicured lawns cannot protect us from the unjust, the unknown or the uncertainty that awaits us all in both life and death. The film offers no justice for the victims in the end, no rebalancing of good and evil. Why, then, would anyone want to spend their time and money to watch such macabre scenes filled with depressing reminders of just how unfair and scary our world can be? I've spent the past 10 years investigating just this question, finding the typical answer of "Because I like it! It's fun!"incredibly unsatisfying. I've long been convinced there's more to it than the "natural high" or … [Read more...] about Why Is it Fun to Be Frightened?
Big data why is it important
Up until the digital era, publishers had a relatively small amount of information available to gain insights about their customers, relying entirely on physical sales data, polls and surveys. Then the Internet, eBooks and eReaders such as Amazon’s Kindle revolutionized the market, breaking through the barriers of physical distribution and generating masses of consumer data. The major eBook publishers of today have the advantage of leveraging technologies and big data analytics to eliminate much of the guesswork when rethinking their business models and adjusting marketing campaigns. However, even with modern advanced tools, eBook sales are declining. A decade after the launch of Amazon Kindle, it seems the future of eBooks is in danger as consumers turn back to print, or prefer to listen to audio books. PubTrack Digital, part of the NPD book group that aggregates sales data from over 450 publishers, released recent figures showing that unit sales of traditionally published … [Read more...] about Can Big Data analytics save the eBook market or is the kindle dwindle impossible to prevent?
The Champions League final was not just an exciting game, but it was also a potential game changer: Liverpool Striker Mo Salah, Player of the Year, recipient of the Golden Boot and Egypt’s best known player had suddenly had his ticket to the World Cup cast into doubt after an aggressive challenge from Sergio Ramos left him injured.The implications of this tackle could have been be huge: If Salah was unable to play for his country (it turns out that he has done the almost impossible and is fit), this could have affected Egypt’s chances in the World Cup, and while Egypt is unlikely to be troubling the later rounds of the competition, like a butterfly flapping its wings on the other side of the world, Egypt’s performance could in turn impact how the other teams in its group do - and ultimately affect which country gets to lift the trophy.This said, Salah’s potential fall is only one of literally millions of data points. One of millions of factors that could … [Read more...] about World Cup 2018 predictions with Big Data: who is going to win what and when?
Big Data - latest statistics- By 2020, 1.7 megabytes of data will be created every second, for every person on earth (EMC)- Worldwide big data market is worth $57bn, and should grow to hit $76bn by the end of 2020 (SNS Research)- Six million developers worldwide are currently working on big data and advanced analytics (Evans Data Corporation) Big Data: What’s New 11/05 - FEATURE - Rakesh Patel/eTatvaSoft - Big data science and analytics is the big lure in business schools - The demand for courses in big data and analytics is driven by a rise in lucrative job opportunities advertised for those with the qualifications...30/04 - FEATURE - Brendan Gulston/LivingBridge Equity Funds - Big data’s not just for the big players: how software SMEs can succeed in a fast-growing market - SMEs can apply their detailed knowledge to offer uniquely tailored big data solutions...05/04 - FEATURE - Clemens Weis & Christoph Schmierer/Reply - Predicting new models of manufacturing … [Read more...] about What is Big Data? Everything you need to know
Despite the growth of the used smartphone market, a huge amount of new smartphones are sold each year. Marketing and carrier plans work their magic to support sales and detrimental factors like planned obsolescence, failing support for older devices, and a limited ability to repair phones keep anything too old from sticking around in the market for too long On top of that, phones often have locked down bootloaders and company-owned software or service. Beyond a 12-24 month warranty period, you’re often on your own.10 or 15 years ago convincing hundreds of millions, if not billions of consumers it’s OK to toss what was an expensive 24-month old device would have been nearly impossible. Why is it so easy now? PCs and laptops faced similar pressures with the driving force of Moore’s Law, but at least that was a period of rapid advancement — few-year-old smartphones that should still be capable get stuck in bootloops, don’t receive updates, or have terrible … [Read more...] about Netflix, but for smartphones: Is it the future?