1. Learn About Geo-Targeting Geo-targeting is an effective way to connect with people who speak different languages. Within the broader framework of your site, you can create small microsites, each dedicated to a different language. You can then assign each of these sites their own URL. For instance, you could create a micro-site that targets visitors from Germany and assign it a web address like yoursite.com/Germany. Search engines rely heavily on location when deciding which websites to show to their users. In this example, people located in Germany who are searching for content through a search engine are likely to see domain names that end with .de or websites that have a targeted section specifically for German users. Geo-targeting makes it possible to target potential customers in specific locations. This not only is good from a search engine optimization standpoint but also from the perspective of your users. By directing them to a portion of your site that is in their language, … [Read more...] about Search Engine Optimization Tips For International Companies With Multilingual Websites
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CHICAGO--(BUSINESS WIRE)--May 1, 2018--Groupon today announced it has acquired Cloud Savings Company, Ltd., parent company of online discount code platform Vouchercloud and brand loyalty provider Giftcloud, at an enterprise value of $65 million.“We’re pleased to add two great, profitable brands and very talented teams to the Groupon family,” said Groupon CEO Rich Williams. “In Vouchercloud, we’re acquiring one of the most innovative brands in the online discount codes space, which we believe will accelerate our own efforts -- particularly in International -- and broaden our marketplace for consumers. In Giftcloud, we see interesting long-term potential in creating attractive customer loyalty programs with some of the biggest names in retail, as well as with great local merchants.”For Vouchercloud and Giftcloud, the acquisition represents the opportunity to continue to develop their growing businesses while benefiting from Groupon’s local … [Read more...] about Groupon Acquires Cloud Savings Company, Ltd.
BAAR, Switzerland--(BUSINESS WIRE)--Apr 25, 2018--Veeam® Software, the leader in Intelligent Data Management for the Hyper-Available Enterprise™, today announced results from Q1 2018. In its 39 th straight quarter of record bookings growth, Veeam delivered 21 percent growth year-over-year (YoY) in total bookings. With another 12,000 customers added to its current total of 294,000, and 58 percent YoY growth in named enterprise accounts, Veeam is on track to achieve its goal of becoming a $1B company in 2018.“Our mission is to enable the enterprise to meet the expectations of a world that demands the Hyper-Availability of data by being the most trusted provider of Intelligent Data Management solutions,” said Peter McKay, Co-CEO and President of Veeam. “Today, with the most complete Hyper-Availability Platform to protect any data, any app on any cloud, we are helping nearly 300,000 customers navigate the journey from the old world of periodic backups and … [Read more...] about Veeam Reports Company’s 39th Straight Quarter of Double-Digit Bookings Growth On the Path to Exceed a Billion Dollars in Bookings in 2018
Here's Pete Kistler's story -- and tips for improving your own online presence. Hayden Field Published 6:10 am, Thursday, April 12, 2018 Photo: Courtesy Of Pete Kistler Image 1of/1 CaptionClose Image 1 of 1 Photo: Courtesy Of Pete Kistler This Entrepreneur's Online Reputation Was Destroyed. He Used His Experience Fixing It to Form a Multimillion-Dollar Company. 1 / 1 Back to Gallery Pete Kistler had never googled himself. It was fall 2009, and the Syracuse University junior was sending out applications for software design jobs to offset about $20,000 in student loan debt. After a couple of weeks, dozens of companies big and small had his resume in hand -- but responses had been few and far between. “On paper, I thought I had hit all the check boxes that employers wanted to see, but I was in for a big … [Read more...] about This Entrepreneur’s Online Reputation Was Destroyed. He Used His Experience Fixing It to Form a Multimillion-Dollar Company.
It’s paradigm shift time — again. Fab.com is the latest in a string of companies that is seeing huge success by applying principles to commerce that at first glance, seem like old hat; Thematic fire sales. Big deal… right? Actually, it is. And we (in North America at least) have Facebook, Twitter, Tumblr and (soon) Google+ to thank for it. But you already knew that. So the real question is, why haven’t the biggest retailers and affinity-brands wiped the floor with these startups that go from launch to millions of members in 90 days? Is it just because they are offering discounts? Flash sales? Free shipping? Or is it because they have tapped into a collective force so powerful that they are in fact “drafting the masses”? Perhaps it’s because a decade later, many in the marketing world have still not read and understood The Cluetrain Manifesto — a collection of concepts aimed at bringing a call to action for companies operating within a new … [Read more...] about Why the biggest companies aren’t wiping the floor with social startups