IronSource has launched a closed beta of its in-ad data platform to give advertisers access to more analytical data on how their video ads are performing beyond just impressions and clicks. IronSource said it helps make free-to-play or free-to-use apps available to 1.5 billion people, making ad-based monetization available to developers who are otherwise reliant on just 2 percent of users who actually pay for in-app goods. The in-ad data platform is in a closed beta with selected premium partners. It allows advertisers to access performance data at the level of a specific advertisement. The platform analyzes and provides aggregated data concerning how users engage with the advertisements. “With the rise of interactive ad units like playable or interactive video ads, the ad has suddenly become not just part of a funnel, but a funnel in and of itself,” said Dan Greenberg, chief design officer at IronSource, in a statement. “Instead of just tracking an impression and a … [Read more...] about IronSource launches in-ad data platform for mobile apps and games
Best analytics for mobile apps
Kony Positioned in the Leaders Quadrant and the Furthest on the Completeness of Vision Axis AUSTIN, Texas–(BUSINESS WIRE)–July 19, 2018– Kony, Inc., the leading digital applications and platform solutions company, today announced that it has been named a Leader by Gartner in the 2018 Magic Quadrant for Mobile App Development Platforms, and positioned the furthest on the completeness of vision axis. Kony has been recognized by Gartner as a Leader in the mobile application development platforms space for six consecutive years. As the largest provider focused purely on omni-channel digital solutions, Kony serves leading companies across multiple industries including banking and financial services, retail, healthcare and energy sectors, with more than 250 million mobile app users worldwide and managing more than 3.4 billion user sessions annually. “A rich digital … [Read more...] about Kony Recognized by Gartner as a Leader in Magic Quadrant for Mobile App Development Platforms for Six Consecutive Years
Mobile apps have certainly made a wide range of documents — including job applications, insurance claims and consumer surveys — easier to handle. But can they also silently add truth detection and emotion interpretation to increase the forms' accuracy and value to companies?A U.K. company that goes by the name Human is arguing it can. It pairs video captured from a mobile device (or, sometimes, a retailer's closed-circuit television camera) with analytics software that examines the subject's face and tries to determine the most likely emotions being felt at that instant. Does a job applicant pause and grimace before answering that he has never been convicted of a felony or that leaving his last job was his own idea?"Through a [phone's] video feed, we take up to 172,000 tiny points of an individual's face," said Joseph Willingham, Human's director of international strategy. A statement from the company said that its software "has the ability to read subliminal facial … [Read more...] about What do you get when you merge a lie detector, a job application and a mobile app?
Singular has created its second annual index of the best return-on-investment (ROI) for mobile ads, and it has a few surprises. Snapchat showed up in a big way on the index, as marketers increased their mobile ad spending on the social network and got solid results. Twitter also showed growth on both iOS and Android among non-gaming marketers. This year, San Francisco-based Singular’s ROI Index sliced the data more finely, offering ROI results for gaming or non-gaming ads, as well as regional performance. The study ranks the top-performing mobile media sources on iOS and Android by 30-day ROI, or how much profit is generated by through advertising spending. Singular chief operating officer Susan Kuo said in an interview with VentureBeat that previous attempts to measure ROI have measured ad network performance using metrics like retention and revenue per install. But they have neglected to take into account the actual cost associated with driving such engagement. … [Read more...] about Singular: Snapchat and Twitter show better returns for mobile marketers
0. phoneArena posted on 18 Nov 2013, 13:07 App stores are one of, if not the most important part of the current mobile experience. You can prefer one platform to another for aesthetics, integration, customization, and plenty of other factors, but in the end the app stores tend to be the great equalizer because many of us live in apps and not on the homescreen. So, Pfeiffer Report has decided to do a study of three major mobile app stores - the iOS App Store, Google Play, and Amazon Appstore - to determine which is the most mature... This is a discussion for a news. To read the whole news, click here posted on 18 Nov 2013, 13:20 11 1. buccob (Posts: 2841; Member since: 19 Jun 2012) I personally love Play Store's layout, gesture simplicity and features such as Wish List since I do use it. posted on 19 Nov 2013, 01:07 1 24. Ashoaib (Posts: 3229; Member since: 15 Nov 2013) Here I will praise ios, itunes is really better then andriod app store posted on 18 Nov 2013, … [Read more...] about Comments for : iOS App Store is the most mature, Google Play fails in discoverability but wins in search