caption Blippar CEO Ambarish Mitra (left). source Getty Once-hyped augmented reality startup Blippar has laid off all of its employees after it collapsed into administration. The company said it would wind down its augmented reality services after being unable to raise the necessary funding to stay alive. The decision leaves loyal Blippar employees in a tough position before Christmas and may affect their pay. Blippar, the once-hyped British augmented reality startup, has laid off all of its employees after falling into administration. The administration process in the UK is similar to a company filing for Chapter 11 bankruptcy in the US. Corporate insolvency firm David Rubin & Partners announced on Monday that had been appointed as Blippar’s administrator, and the company published a blog hours later stating that it would let all of its employees go. Blippar’s latest company accounts, dated March 2017, show that the … [Read more...] about Once-hyped augmented reality startup Blippar has laid off all of its employees after collapsing into administration
Augmented reality payments
August 20, 2018 - Written By Daniel Golightly Augmented reality appears to be a driving force behind the increasing popularity of selfies, according to a recent infographic released by online eyewear retailer FramesDirect. Both front-facing cameras and high-quality webcams have been around since at least the early 2000s. However, using information pooled from over a dozen sources including Selfiecity, Facebook, and OnePoll, the company determined that shift comes down to the level of expression and interactivity allowed by AR. Specifically, the ability to enable AR overlays and other elements such as the “Lens” feature in apps like Snapchat seems to be pushing selfies even more into the mainstream. More directly, these functionalities seem to have a direct impact on whether or not a user takes selfies, as only around four-percent of the posts uploaded to Instagram contain selfies, while two-thirds of Snapchat users have uploaded at least one such image. On the other … [Read more...] about Augmented Reality Making Selfies More Popular: Infographic
Last year, a seldom-discussed event started to raise important questions about augmented reality’s geographic boundaries. A group of artists digitally “vandalized” Snapchat’s AR overlays of Jeff Koons’ sculptures throughout Central Park. It turns out that the AR revolution has revolutionaries. To be clear, they didn’t hack Snap servers to vandalize the graphics within Snapchat’s UI. Rather, they re-created and altered a separate static image. The protest was nonetheless to illustrate a point that public spaces shouldn’t be an open canvas for private companies to affix AR graphics. But the bigger question this raises is: Who owns augmented realities? Ultimately, AR graphics aren’t happening in public spaces but in app renderings of those spaces. So technically, it’s not an issue of public domain, because anyone uninterested in specific AR graphics can simply not use those apps. Above: The Koons sculpture after being vandalized … [Read more...] about Who owns augmented realities?
DUBLIN--(BUSINESS WIRE)--May 3, 2018--The "Mobile Commerce and Mixed Reality: Advertising, Shopping, and Payments in Augmented Reality and Virtual Reality 2018 - 2023" report has been added to ResearchAndMarkets.com's offering.The convergence of two powerful technologies and solutions, Mobile Commerce and Mixed Reality, will create many opportunities for new revenue generating applications. These applications will have a directly positive impact on the mobile commerce ecosystem as a new methods of interacting with real brands and real products in an augmented environment converts potential interest to actual sales.In addition, Virtual Reality (VR) creates opportunities for real commerce in a virtual world, both with real currency as well as virtual currency including cryptocurrency and other alternative currencies.This research analyzes the AR, VR, and Mixed Reality ecosystems including technologies, solutions, and the competitive landscape. This includes an assessment of the market … [Read more...] about Mobile Commerce and Mixed Reality Advertising, Shopping, and Payments in Augmented Reality and Virtual Reality 2018
A new augmented reality app wants to help turn the mundane grind of shopping into a near gaming experience by guiding users to their target in stores.Arround Platform describes itself as an “advertising solution in augmented reality”, using holograms overlaid on to a user’s screen when they use the in-app camera. When pointed at certain stores the app will show users any items that are on offer, and if selected will then guide them to that product in-store.All in the style of what looks like a 3D platform game. The platform will also use cryptocurrency as a form of payment for goods within the app, with the developers hoping to partner with stores and entire shopping malls for its AR promotional deals. Arround said that as well as a way of finding discounts and special offers, they want the platform to be used to post social media content such as pictures and videos in augmented reality for other users to see. The app remains in development for now, but the company … [Read more...] about This augmented reality app turns shopping for discounts into a video game