Editorial By Daniel Eran Dilger Sunday, April 14, 2019, 04:53 am PT (07:53 am ET) Two years ago there was no shortage of media coverage imagining that Apple's entire hardware business was about to be eclipsed by a new voice-first world where Amazon's Alexa, Google's Assistant and perhaps even Microsoft Cortana would shift consumer and developer attention away from iPhone apps and toward stationary Internet-connected microphones running ambient "skills." Why didn't that actually happen?Rival voice assistants were supposed to kill the App Store, but Apple's Shortcuts app suddenly made Siri ultra powerful.The Great Expectations of Alexa Amazon's Alexa voice assistant certainly involves some impressive technology. Alexa, along with a variety of similar voice services operating in China; Assistant; Cortana; and Samsung's me-too Bixby were all created in the model of Apple's original Siri, with additional differentiating features intended to make them superior. In some ways, Alexa and … [Read more...] about Editorial: How AirPods and Shortcuts shifted Apple’s Siri story and blunted Amazon’s Alexa Echo threat
Apple quicktime windows 10
Feature By William Gallagher Thursday, March 14, 2019, 12:06 pm PT (03:06 pm ET) As we wait for Apple to announce its new streaming video service, AppleInsider takes a look back to when it was the company's QuickTime software that brought "Star Wars" to the web audience —and forever changed how we watched video online.Reconstruction of how we watched "Star Wars: Episode I: The Phantom Menace" back in 1999 Apple is late to the Netflix style of streaming video, but the way it got here is responsible for how we all watch anything on our devices. More than twenty years before it launches its new TV service, Apple changed what we could watch on our computers and how we could watch it. This is hard to remember now, and very easy to dismiss as hype when so many other firms have worked on video since. Yet before Apple developed QuickTime, video simply was not working on computers. There was RealNetworks' Real Player and Microsoft had its Media Player, but neither were more than … [Read more...] about ‘Star Wars’ set the stage for Apple’s streaming video service two decades ago
Editorial By Daniel Eran Dilger Thursday, March 14, 2019, 07:26 am PT (10:26 am ET) Music streaming service Spotify has elevated its disputes with Apple into a full blown anti-trust complaint filed with the European Commission. But Spotify's public case, as detailed on its website, is misleading and covers up the basic reality that Spotify wants to do business at Apple's expense without paying for it. Spotify claims Apple owes it free, unrestricted access to the App StoreCan a first party compete with third parties? In a blog posting, Spotify's founder and CEO Daniel Ek touched on some grievances the company has with Apple's App Store policies but provided scant details backing up the general complaints it presented to the public. Ek stated that "Apple has introduced rules to the App Store that purposely limit choice and stifle innovation at the expense of the user experience—essentially acting as both a player and referee to deliberately disadvantage other app developers." … [Read more...] about Editorial: After disrupting iTunes, Spotify demands a free ride from Apple’s App Store
Editorial By Daniel Eran Dilger Friday, January 11, 2019, 10:37 am PT (01:37 pm ET) Apple stole the limelight at CES without even appearing as an exhibitor, thanks to a series of announcements from Samsung and a series of other television makers incorporating Apple's AirPlay 2 wireless streaming in their products, including LG, Sony and Vizio. This news was cynically portrayed as a "strategy reversal" and a new effort at "copying Microsoft" by the Wall Street Journal —and out here in the real world, it is nothing of the sort.Apple seems to think people will use AirPlay 2 on a variety of devices once they get a taste In his piece "Apple's Next Move: Be More Like Microsoft," Christopher Mims portrayed Apple as making a "radical shift in its corporate strategy" by licensing the AirPlay protocol and supporting iTunes content playback on non-Apple platforms. He also cited Apple's move last month to support Apple Music on Amazon's Alexa-powered Echo appliances as another example … [Read more...] about No, Apple’s licensing of iTunes & AirPlay 2 isn’t a ‘strategy reversal’ in any way
I'm just going to renamed 2018 Apple's Year of the Pro, because from hardware to software, Apple has been pushing out updates to almost everything almost any type of pro cares about. And, just the latest, is Final Cut Pro X version 10.4.4. Rather watch than read? Check out the video above and subscribe for more. Workflow Extensions Workflow Extensions are hella cool (can I still say that?) Now, I'm not completely sure this uses the exact same architecture as Extensibility, which in my opinion remains one of the biggest advances in personal computing in years, given its astounding balance of functionality and security. But, the implementation fits that model. You can now bring third-party apps right into Final Cut, which makes for a more coherent, much more convenient experience. It's not wide open yet like share, action, and photo filter extensions were at launch. Apple is working directly with partners right now to ensure a really seamless fit and not — oh god, oh god, this … [Read more...] about Final Cut Pro X 10.4.4 brings Workflow Extensions, Comparison Viewer, more!