Editor's note: This article was originally published on December 8, 2014 and is being republished today to commemorate Apple's 43rd anniversary (April 1, 1976). At Apple, Bill Fernandez rode shotgun on the creation of the personal computer industry. He was on the original Mac team that made decisions that defined the modern user experience. He worked on QuickTime, which helped define Web video. He worked on HyperCard, which helped inspire HTML and the Web. So clearly, the man has some ideas about what makes a user interface work.He also gets props for this: He's the guy who introduced Steve Jobs and Steve Wozniak.Fernandez became the first official full-time employee at what was then known as Apple Computer Inc. Except for a brief absence early on, he remained with Apple until 1993 and became an expert in user interfaces.I wrote an in-depth feature on TechRepublic about Fernandez's remarkable career. During the interviews with Fernandez, I got to pick his brain about the current … [Read more...] about Apple pioneer Bill Fernandez on AR, VR, the design the future and tech’s biggest challenges
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Feature By William Gallagher Wednesday, January 09, 2019, 10:03 am PT (01:03 pm ET) On January 9, 2007, in the shadow of the CES, Steve Jobs unveiled the iPhone. You know that it was an extraordinary and flawless demo from the outside, but what you don't remember is everything else that was launched —nor how part of the keynote did go wrong.Steve Jobs with the original iPhone Context is everything. On Sunday, January 7, 2007, Bill Gates gave the keynote address at the Consumer Electronics Show in Las Vegas. Hammering home Microsoft's buzz phrase 'Digital Decade', he talked about how great hardware wasn't enough, that we needed connected experiences. "Where people are being productive, doing new creative things, where they're mobile... that is the key element that is missing." He said that "Vista and the PC continue to have the central role," though he also claimed that Windows Vista was "the highest quality release that we've ever done." Two days later and around 400 miles … [Read more...] about When Apple introduced the iPhone on Jan 9, 2007, it was the ultimate ‘computer for the rest of us’
Business | Apple Computers Used to Be Built in the U.S. It Was a Mess. Sections Skip to content Skip to site index Past Tense Steve Jobs tried to create a manufacturing culture in Silicon Valley. As one former Apple engineer put it, "It wasn't great for business." Workers assembling Macintosh computers at Apple's factory in Fremont, Calif. March. 5, 1984. Credit Credit Terrence McCarthy for The New York Times Supported by ByJohn Markoff Dec. 15, 2018 In 1988, when Jean-Louis Gassée took a close look at Apple’s “highly automated” Macintosh factory in Fremont, Calif., what he saw was not pretty. Mr. Gassée, His experience assembling a Macintosh computer display and then stuffing chips into a computer motherboard is an important part of the story behind the artful language on the iPhone box — “Designed by Apple in California. Assembled in China.” After Apple announced a … [Read more...] about Apple Computers Used to Be Built in the U.S. It Was a Mess.
Christopher Curley, provided by Published 10:07 am PST, Thursday, November 29, 2018 Hollis Johnson/Business Insider I've grown up with Apple computers my entire life, starting with a model released the year I was born (1986). Apple's design choices have been increasingly hostile to users who want to make even the smallest improvements to their devices themselves. I've decided my current MacBook Pro laptop will be my last; Apple's just not the computer company for me anymore — and they probably agree. For most of my life, I've been more than just an Apple fanboy — I've been an Apple disciple. My first computer was a Macintosh 512Ke, released the year I was born (1986), and I've been using Apple computers ever since. I once got thrown out of a class in fifth grade for pitching a fit when my teacher had the gall to suggest that Steve Jobs and Bill Gates worked together to create the Mac. I was on that level of frankly embarrassing devotion to Apple (and … [Read more...] about I’ve used Apple computers my entire life. Here’s why I’m never buying one again.
Editorial By Daniel Eran Dilger Wednesday, November 28, 2018, 05:43 am PT (08:43 am ET) Unlike any other major consumer electronics company, Apple has long detailed quarterly unit sales along with revenue figures for its major product categories. This initially helped investors get a sense of how many buyers Apple was attracting with its Macs, and later began to reveal to investors how iPod and then iPhone were reaching entirely new audiences. Here's a look at why that's now changing in Apple's Fiscal 2019. The previous article in this series outlined why Apple's change in accounting isn't an attempt to hide bad news; the company will still be reporting revenue, and Apple just provided guidance for a record-setting holiday season this quarter. On its November 1 conference call, Apple's chief financial officer Luca Maestri stated "we have the strongest lineup ever as we enter the holiday season and we expect revenue to be between $89 billion and $93 billion, a new all-time record." … [Read more...] about Five reasons why Apple is ending unit sales reporting of Mac, iPhone, and iPad