Apple réduit considérablement la quantité d'AirPods qu'elle prévoit de produire au cours des huit prochains mois, selon un nouveau rapport. Auparavant, Apple prévoyait de produire plus de 110 millions d'unités en 2021, mais ce chiffre pourrait désormais se situer entre 75 et 85 millions d'unités, selon une source disposant d'informations privilégiées et s'adressant confidentiellement à Nikkei Asia. Selon cette source, la réduction des unités est le résultat direct d'une baisse de la demande des consommateurs alors que les niveaux de stock dans les entrepôts et les magasins restent élevés - la source dit que cela indique également une baisse de popularité et/ou une saturation du marché pour les omniprésents véritables écouteurs sans fil. Sur la base du rapport, cependant, il n'est pas clair si le nombre total d'unités produites se réfère exclusivement aux Apple AirPods, ou si cela inclut à la fois les AirPods standard et les nouveaux Apple AirPods Pro. Est-on vraiment … [Read more...] about Alors que la demande pour les AirPods est en baisse, Apple tente de nous séduire avec les nouveaux AirPods 3
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This story is part of Apple Event , our full coverage of the latest news from Apple headquarters. The new AirTag tracking tiles that Apple unveiled last week arrive as the iPhone maker is showing a growing interest in helping you track items outside of its Apple devices. Apple began this month allowing its Find My app to locate lost items made by third-party companies . Rumors of a Tile competitor from Apple stretch back to 2019, and the pieces began to fall into place for Apple watchers after AirTag tech was hinted at in the iOS 13 code and when the iPhone 11 was found to have incorporated ultra wideband, or UWB, technology . The groundwork for the gadget was laid even farther back, in 2014, with the iBeacon , a small, inexpensive Bluetooth transmitter that aimed to provide location-based information and services to iPhones. While Bluetooth can track items to within about five meters, UWB can pinpoint them to within 5 to 10 centimeters. Now that the … [Read more...] about AirTags explained: Everything you should know before buying one of Apple’s new trackers
It seems as though Apple could be planning to spring a surprise when it launches the AirPods 3 : industry sources have claimed that a lossless, high-fidelity audio streaming tier is going to be added to Apple Music at the same time - but crucially, without a price hike. That's according to Hits Daily Double (via MacRumors ) and, while still a rumor, would make sense for Apple to add the option for users. Back in February Spotify HiFi was announced as a lossless, CD-quality tier coming later this year - although a price has yet to be given - and speculation has been mounting over whether Apple might respond. While Hits Daily Double says Apple Music's new, higher-quality offering will be a new "tier", it also mentions it will be at the same $9.99 per month price as the current plan, which makes it sound as though the extra Hi-Fi quality is going to be a free upgrade for users. Whatever the details of the new package, Apple is playing catch up – although … [Read more...] about Apple Music Hi-Fi tier tipped to appear in coming weeks, launch with Airpods 3
There's a new Apple TV 4K in town after a revamped streaming box was announced by Apple for 2021. The new Apple TV 4K (2021) offers some small tweaks and improvements over the 2017 iteration, though you may be wondering whether it's really worth the upgrade. Apple's foray into home streaming has always felt a bit... hesitant. It's telling that, while the likes of Amazon Fire TV and Roku streaming devices are seeing new models every year, it took Apple four years to upgrade its premium 4K resolution streamer. The main difference is in the Siri remote, really – a point of contention with the 2017 model that we're glad to see addressed . But for owners of the Apple TV 4K (2017), or those wondering whether to opt for the older or newer model, read on for our full comparison below. Get all the best Apple TV deals Pricing: same difference We have confirmed pricing for Apple TV 4K (2021) too, with a $179 / £169 / AU$249 price tag for the 32GB version and … [Read more...] about Apple TV 4K (2021) vs Apple TV 4K (2017): is the upgrade worth it?
Apple released its Q2 2021 earnings report to investors today after the bell, and it was another huge year—so huge, in fact, that investors are concerned it's not sustainable as the world enters a new, later phase of the pandemic. Further Reading Here are the updates that didn’t make it in Apple’s April 20 livestream Revenue for the quarter was $89.58 billion, a record for the March quarter, and up 54 percent year-over-year. The number surpassed investors' and analysts' predictions and expectations leading up to the report. Gross margin was 42.5 percent. Apple reported double-digit growth in every product category. Mac and iPad revenue were up 70.1 percent and 78.9 percent from last year ($9.10 billion and $7.8 billion, respectively), and the iPhone was up 65.5 percent (to $47.94 billion). Both Apple CEO Tim Cook and analysts have called the iPhone 12 launch a "super cycle," in which adoption, upgrades, and sales are particularly strong due to various factors. As … [Read more...] about Facing uncharted waters, Apple reports 54% year-over-year revenue increase