ATLANTA--(BUSINESS WIRE)--May 17, 2018--Emotion artificial intelligence (AI) company Truthify today revealed a first-of-its kind, short-form video messaging application to help brands, marketers, media and advertising agencies, political campaigns and civic leaders gather at-scale audience feedback that is immediate, authentic and actionable. What if you could measure the subconscious emotional reaction to questions, ideas, content, products or people?This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180517005108/en/Truthify enables insight-driven decision making and planning while engaging audiences, stakeholders and buyers in a completely different way. Anyone that wants to identify emotional reactions to their message or content can use Truthify to upload or record a video and send it to an endless number of recipients. The recipient watches the video message after enabling camera permissions, and then the app uses Emotion … [Read more...] about Truthify Emotion AI Application Offers Actionable Feedback to Brands and Marketers Based on Audience Emotional Reactions
Advertising and marketing
SHORT HILLS, N.J.--(BUSINESS WIRE)--May 3, 2018--A commissioned study released today, conducted by Forrester Consulting on behalf of Dun & Bradstreet has shown that, while sales and marketing teams put a high priority on using data and analytics to improve their business, most are not doing it effectively and lack a consistent data structure to link systems, making it difficult for teams to activate campaigns in a scalable way. The study surveyed 500 B2B business professionals with responsibility over customer/prospect data strategy or management at their organization and included 268 leading firms (those with above-average scores across the 15 competency areas the survey measured) and 232 lagging firms (those with below-average scores).Although only 52 percent of decisions are currently based on data, the survey showed that the number one priority for sales and marketing teams over the next year is to increase their use of data and analytics to better meet business … [Read more...] about Sales and Marketing Teams See Higher Returns with Effective Data Activation, According to Independent Study Commissioned by Dun & Bradstreet
In today’s fast-changing and heavily automated advertising marketplace, it comes as no surprise that advertisers and publishers are now faced with an increasing amount of vendors and intermediaries at all stages of the ad campaign process.This increasingly saturated trading environment is inevitably making it harder for companies to trade both directly and efficiently and has instilled a somewhat greater risk of both buyers and sellers incurring hidden costs when completing transactions. This issue has caused a widespread lack of transparency over exactly where budget is being spent and with whom, which is now leaving advertisers unsure of exactly where their ads are being delivered and publishers unclear about who it is they are trading with.With global digital advertising spend now expected to soar by over 44 per cent to around $335.5 billion by 2020, the industry will undoubtedly continue to see a growing number of new entrants looking to capitalise on its rapid growth, making … [Read more...] about How could blockchain bridge the gap between advertisers and publishers?
Adobe CIO Cynthia Stoddard doesn’t think about marketing and IT as separate functions. “We don’t have an artificial wall between these organizations,” she tells CIO.com. IT and marketing have distinct priorities within the business, but aligning their respective responsibilities around company goals leads to greater outcomes, according to Stoddard.[ Related: CMOs will outspend CIOs on technology in 2017 ]“We tend to place ourselves in the other person’s role and situation,” she says. “Try to put yourself in the shoes of the CMO or the CIO so you can jointly feel what the other person is going through and what their priorities are.”Technology’s reach knows no boundsTechnology is so widespread that any wall -- virtual or physical -- between IT and another aspect of the business would be a drag on the entire organization, according to Stoddard. Marketing is a particularly important area of Adobe’s business that overlaps … [Read more...] about How Adobe’s CIO blends IT and marketing
posted on 17 Dec 2013, 08:23 12 1. ihavenoname (Posts: 1693; Member since: 18 Aug 2013) DAMN that is much. But great products=sells well=money=ads=more sales=money=better development=even better products, so well done! posted on 17 Dec 2013, 08:35 8 2. giani (Posts: 269; Member since: 13 Nov 2012) All those students...could this be an explanation for all those brained washed people ?! posted on 18 Dec 2013, 03:39 0 32. chocolaking (Posts: 495; Member since: 22 May 2012) Your money goes to advertisement . posted on 17 Dec 2013, 08:55 4 7. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011) Samsung is like the NY Yankees of the mobile world. They take their earnings & heavily invest in themselves so they can in turn make the higher profit. posted on 17 Dec 2013, 11:13 0 17. lifeyourlive (Posts: 126; Member since: 23 Aug 2013) Too bad this doesnt apply for samsung :D but still nice equation posted on 17 Dec 2013, 11:19 2 20. … [Read more...] about Comments for : Samsung spent an absolutely mind-blowing sum on advertising and sales promotions in 2013