Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. In May Adobe acquired commerce cloud platform Magento for $1.68 billion and in September of this year, they acquired Marketo, a leading B2B marketing automation company, for $4.75 billion. Previous to these acquisitions Adobe has primarily been a B2C focused company, but now Adobe is excited by the opportunity to help enterprises around the world engage digitally with their customers. Shantanu Narayen, Adobe President, and CEO discussed how they are helping businesses to transform in a recent interview (watch below): Adobe Has Really Been on a Tear Adobe has really been on a tear and we have two big growth initiatives. We are empowering people to create, which has been the heritage and history of the company, and we are enabling businesses to transform. The key imperative, whether you are a government, educational institution, or an enterprise is to engage digitally with your … [Read more...] about Adobe CEO: “Adobe Has Really Been on a Tear”
Last year, Google worked with Adobe to bring a more complete version of Lightroom CC to Android and Chrome OS, mainly to showcase on the original Pixelbook. This year, Google partnered with Adobe again - this time to optimize the Acrobat PDF reader for Chromebooks. With the "all-new" Acrobat, you can fill out forms quickly and sign/annotate them with the Pixelbook pen. The functionality will probably also work with other stylus-equipped Chromebooks, like the Samsung Chromebook Plus/Pro, but that wasn't explicitly confirmed. It's not clear at this time when the new update will roll out. Download QR-Code Adobe Acrobat Reader Developer: Adobe Price: Free+ … [Read more...] about Adobe Acrobat now optimized for Chromebooks, documents can be signed with stylus
With Adobe's $1.6 billion acquisition of Magento complete, the two companies on Tuesday are rolling out a significant integration, as well as a series of new Magento products. The announcements shed light on how Adobe plans to use Magento to move further into the SMB market, and how Adobe can help accelerate Magento's push into enterprise.First, Adobe is integrating its Experience Cloud and the Magento Commerce Cloud. The integration fulfills the promise of the acquisition -- to flesh out Adobe's customer experience tools, adding a commerce platform to its content creation, marketing, advertising and analytics products. The integration will bring the Magento platform to more enterprise customers, helping brands connect with customers at every step of the "customer journey." Next, Magento is rolling out a major update to its platform with capabilities designed for SMBs. The updates can also help introduce those companies to the rest of the Adobe portfolio. They could also apply to … [Read more...] about Together, Adobe and Magento go after SMBs and enterprise
I've digitally ripped this post up multiple times. Every time I think I've got it down, I have to change something. For the most part, I think I now have it under control. And don't sweat it, my Dreamforce coverage will be coming. I want to get this one out first.Also: Adobe buys Marketo: Who wins, who to watch It all began with a CNBC interview that Brent Leary alerted me to with Shantanu Narayen, Adobe CEO, on Sept. 14, just before the Microsoft Ignite conference (which began on Sept. 24). Shantanu said this: "That's where the Adobe and Microsoft partnership is so valuable, because ... we think we are actually creating a brand-new category and industry, which is all about digital engagement and customer experience management." If this is not just a CNBC sound bite, and I'm pretty sure it isn't, this is a significant comment whether it is meant to be or not -- for two reasons. Both of which I'm going to address in this post. First, because it is a further … [Read more...] about Microsoft-Adobe’s amazing partnership: Creating a new category?
A while back we were shown a leaked release of Adobe AIR for Android and told stories of its incredible capabilities. Well, the time has come. Twitter is now lighting up with reports about it and it is now available in the Android Market. Here is Adobe's explanation of AIR for Android: Adobe® AIR® will let you publish ActionScript 3 projects to run as native applications (.apk) for the Android OS. These AIR applications can be delivered to Android devices through Android application stores such as the Android Market. Developers can write new code or reuse existing web content to build AIR applications for the Android OS. Because the source code and assets are reusable across the Flash Platform runtimes, Adobe AIR and Flash Player, it also gives developers a way to more easily target other mobile and desktop environments. So there it is, folks. You can now install Adobe AIR on your Android device and... wait for an application to get released. It can't install AIR's typical … [Read more...] about Adobe AIR Lands In Android Market, Doesn’t Do Much Of Anything Yet