You're investing 5 days plus expenses. The Dreamforce payoff is all about time management.2 weeks out: The finishing touchesNow that the schedule-builder has been up for a week, almost anything worth going to is already filled out. Have no fear, though: not everyone shows up for many of the sessions, and you may be able to sneak in at the last minute. Print out your schedule, looking for gaps of more than an hour...then think about these hot tips: For technologists, the one-on-one sessions with developers on the first floor of Moscone West are really worth doing! But they're not scheduled along with the rest of the sessions. First thing when you get to Moscone, go and register at the sign-in desk for a drop in session or two. For everyone else, many of the sessions are theater style -- you can't actually schedule them you just bookmark them and show up. They're almost never full, and some of them are pretty good. If you have less than an hour, a few vendors are … [Read more...] about Prepping for Dreamforce 2018: What to do now
caption It’s the first earnings report as co-CEO for Keith Block, who got promoted earlier this month. source Salesforce Salesforce beat in its second quarter earnings on Wednesday – its first time reporting since the $6.5 billion MuleSoft acquisition closed in early May. It beat Wall Street expectations on both the top and bottom lines. However, Salesforce is projecting lower-than-expected earnings for the next quarter, though revenue is expected to be mostly in line with what Wall Street wanted to see. The stock was down about 1.5% in after-hours trading after reporting earnings. Here’s what Salesforce reported: Revenue for the quarter (GAAP): Salesforce reported $3.28 billion, up 27% from the year before. Analysts expected $3.23 billion. Earnings per share for the quarter (adjusted): Salesforce reported $0.71. Analysts expected $0.47. Operating cash flor for the quarter: $458 million, up 38% from the year before. Revenue guidance … [Read more...] about Salesforce earnings blow away Wall Street expectations, but disappoints on guidance
You're investing 5 days plus expenses. The Dreamforce payoff is all about time management5 weeks out: Plan sessions and other meetingsDreamForce is equal parts technology conference and sales pitches. Personally, I find it amusing that a company get can YOU to pay THEM for sales pitches...so to get the best ROI for my time and money I try to avoid the salesy sessions. If you really want to meet with sales professionals at the conference, there will be no shortage. You should schedule those in real time, in time slots that are otherwise uninteresting. Once the Dreamforce session scheduler is actually online, choose your sessions fast! The really good ones fill up in a matter of minutes. I prioritize my session-scheduling this way: Technology how-tos: deep dives on topics that I haven't been able to figure out for myself. Best practices for the business processes I care about (e.g., quote-to-cash or lead management) Scalability strategies (e.g., … [Read more...] about Prepping for Dreamforce 2018: The 2 things to do now
Go to any customer relationship management (CRM) vendor's website and you'll be inundated with wondrous tales of how the CRM system can transform your business, increasing profitability and customer satisfaction at the same time. CRMs give you access to new markets, provide executives with a 360-degree view of the customer relationship, enable real-time responses to myriad customer problems, increase sales productivity and improve operational predictability, all while whitening teeth and freshening breath! The good news is that there isn't a single lie in any one of those websites. (What they say is guaranteed to be true in someuniverse, if not the one we inhabit at the moment.) Of course, a CRM system itself doesn't transform anything. It's a piece of code enabling visibility, automation and follow-through. What will actually change business performance are the behavior changes in your people, the improvement in data quality/relevance, and the process improvements enabled by the CRM … [Read more...] about 3 CRM use cases: Which is right for you?
Everybody gets that procuring and implementing software isn't the same as procuring and implementing hardware. I've been writing endlessly about how CRM is different from other enterprise software — not technologically, mind you, but in terms of the business drivers and the mechanics of the cost-benefit equation. So why does everyone try to make CRM business cases the same way they would for an HVAC system upgrade? Well, part of the reason is that many businesses spend less on IT than they do on heating and energy, so they don't feel they have to be thatcareful. Plus, everyone wants to use the financial analysis tools and methods perfected in other parts of the business (say, the factory, the distribution system or the network) rather than starting from scratch. Blindly applying financial rules and methods from other parts of the business to CRM projects yields crummy decisions — and crummy assumptions lead to crummy results. Unlike any other enterprise software category, … [Read more...] about 3 reasons CRM financial analysis always fails