In context: Google pitched its Federated Learning of Cohorts (FLoC) tracking technology as a more privacy-respecting alternative to third-party cookies, letting advertisers track user cohorts or groups with similar browsing histories instead of targeting individuals. However, privacy advocates like the Electronic Frontier Foundation and Google’s own search-engine rival DuckDuckGo, remain unconvinced by this tracking method, which is currently being tested on Chrome users and could eventually make its way to the Web. DuckDuckGo has announced that its Chrome browser extension has been updated to block Google’s new tracking technology. Although the company suggests users simply stop using Chrome as the most effective way to block FLoC – it’s the only browser currently supporting this feature – those looking to continue using Chrome can install DuckDuckGo’s extension that now comes with enhanced tracker blocking. Google’s privacy-focused rival says that its own search engine has also been configured to disable FLoC by default; however, the experimental feature was silently turned on for millions of Chrome users in the US, which the Electronic Frontier Foundation has termed a “terrible idea” and a concrete breach of user trust. EFF says Google should design its browser to work for users, and not for advertisers Highlighting… Read full this story
- Hunt down amazing Steam game deals with Fanatical Assistant, the new browser extension for Chrome and Firefox
- Google’s incognito mode isn’t as private as you thought
- Google tracking is even creepier than you thought, study finds
- Google Missed Out in China; Can It Flourish Now in India?
- Google Maps Says ‘the East Cut’ Is a Real Place. Locals Aren’t So Sure.
- Bitcoin’s boom is a boon for extremist groups
- How to find and delete where Google keeps track of your movements
- How to delete all the places Google knows you’ve been
- Google's data collection is hard to escape, study claims
- Google Tracks Users' Movements With Location History Turned Off
DuckDuckGo's Chrome browser extension can now block Google's group-based tracking technology have 314 words, post on www.techspot.com at April 12, 2021. This is cached page on Technology Breaking News. If you want remove this page, please contact us.