Vodafone Idea’s marketing director Avneesh Khosla said the telco is working with original equipment manufacturers (OEMs) and consumer finance companies to make smartphones affordable for its customers in India. Vodafone Idea also wants to ensure that smartphones reach its last-mile customer, Khosla told Mint. Vodafone Idea, which recently rebranded as Vi, Friday said that it entered into strategic partnerships with key players in the areas of Learning & Upskilling, Health & Wellness, and Business help to offer benefits to its customers. Khosla said that these strategic pacts with help rhe cash-strapped telco to create new revenue streams from various sectors. “It is going to be a meaningful revenue stream…this (the partnerships) is again something that we have very very clearly outlined as one of our strategic moves as we move forward… A strong source of revenue for us as we move this agenda forward,” Khosla was quoted as saying by the publication. The telco has partnered with upGrad, Udemy, Pedagogy, cure.fit, 1mg, MFine, Eunimart, and others, and plans to onboard more partners under each of these areas to offer more digital products and services in the coming times. The move comes at a time when the telco is seeing high… Read full this story
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