Uber Technologies Inc resumed transporting passengers in Colombia with a new service model that allows users to rent cars with drivers, just 20 days after it exited the Andean country following a ruling by regulators which the company described as arbitrary. The Superintendency of Industry and Commerce (SIC), which regulates fair competition and protects consumers, in December ruled Uber had violated competition rules. Uber said on Feb. 3 it was considering taking the ruling to international arbitration, noting that it violated a U.S.-Colombia trade deal and that damages from suspending its service could exceed $250 million (194.13 million pounds). “We have looked for new alternatives to keep working and help connect people in the country and also to respond to the support we have received from the community in recent weeks,” Uber said in a statement. “Our new model will allow users to rent a vehicle with a driver, under an agreement between both parties. The application will be the point of contact which connects the two parties together to form a contract,” the company said. Uber will offer five service choices, including options to rent by the hour, and an economy or extra large car. The December ruling stemmed… Read full this story
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