Photo-Illustration: Vulture and NBC This article comes from Buffering, Vulture’s weekly newsletter about the streaming industry; you can sign up here for more. Broadcast networks used to go to great lengths to avoid promoting even the existence of rival networks. Case in point: When Jay Leno and David Letterman first started hosting their respective 11:35 p.m. talk shows, they couldn’t tell viewers if a guest’s new sitcom was premiering that week on ABC or Fox. Nope, their show could be seen simply “on another channel.” Those restrictions eased by the time both men left the late-night battlefield, but networks are still reluctant to hype competitors. ABC, CBS, NBC, and Fox all ban promos from each other. And while they’ll take advertisements from cable channels and streaming platforms, they won’t let them advertise exactly when said shows premiere. It’s all very silly, but as this week’s Buffering explores, traditional TV is starting to step out of its promotional bubble. Also in this edition: Which platforms are planning to join the Super Bowl ad wars, which Sundance films got snatched up by streamers, and the latest Disney+ series to hit a development roadblock. Networks Cozy Up to Streamers Last Sunday, Disney’s Freeform network… Read full this story
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