Since Black Friday came to the UK five years ago, it’s gone from a one-off shopping event to a seasonal extravaganza of deals, with Amazon leading the way.
Last year, the online giant championed the extension of the shopping event, by opening its sales a week earlier, and multiple retailers followed suit.
But this year, brands are starting their deals even earlier in the hope of luring in customers with a pre-emptive bargain.
Retailers such as electrical giant AO.com, fashion site Very and outdoor and tech specialists Halfords have launched early Black Friday sales with as much as 50 per cent off.
Traditionally Black Friday, which originated in the US, used to fall on the first Friday after Thanksgiving. But once again this year, it will last for over a week starting next Friday 22nd of November, encompassing the day itself on 29th, and running on to Cyber Monday on 2nd December.
But if you can’t wait to bag a bargain, FEMAIL has rounded up a selection of early deals not to be missed across beauty, home, technology and more.
FASHION & BEAUTY
The Tiger Slip Dress is ideal for experimenting with office wear and parties throughout the festive season. It has feisty stripes and colour-popping hue for a flattering and stylish appearance.
The Uutra glossy and high shine, faux leather pencil skirt from V by Very features a mock croc texture. It can be teamed with heeled sandals or mules for an on trend look.
The glamorous pink Jacquard Shirt Midi Dress from V by Very features is satin-smooth and adorned with glossy jacquard animal-inspired spots for added luxe. It can be paired with suede black boots for an effortlessly chic look.
The seventies style inspired V by Very Patti Platform Sandal in snake print looks glamorous when paired with a summer dress. It features ankle buckle fastening and Crisscross open toe.
This glamorous sequin-embellished headband from V by Very, is the perfect finishing touch to outfits for special occasions in any season. Available in black, it can match easily with any look.
The Osprey Daylite Plus Backpack is lightweight and versatile, but it also offers a stretch front pocket providing extra space for clothing or daily essentials on your shopping trips or outdoor excursions. It features a padded sleeve for safely carrying gadgets such as laptops.
This certified diamond ring is crafted from 18 carat white gold and features four central princess-cut white diamonds clustered together to look like one single large stone, accented by dozens of round-cut white diamonds.
This pretty bangle watch from Lola Rose features semi-precious gemstones inlaid on the strap, plus a contemporary round face and gold-tone accents.
These Ted Baker oval frames are a great statement piece and the perfect colour for the upcoming festive season. The T-bar design adds a stylish touch
The Targus Newport Tote Backpack is a stylish work life accessory. Pack all you need into the bag and carry in comfort using the padded backpack straps and adjustable features to convert from a tote to a backpack.
This unique toothpaste has a charcoal and silver stripe combined with added Hyaluronic acid to care for your mouth and gums. Excellent stain removal without high levels of abrasivity, safe for everyday use.
Create perfect brows and accentuate your eyes with this ultimate kit. Kit includes; pigmented wax for shaping and powder for setting mini angles brush and mini blending brush mini tweezers.
This must-have from Tom Ford has an uplifting citrus scent that’s perfect for women or men. Top notes include Sicilian Lemon, Winter Yellow Mandarin and Italian Bergamot.
Braun Silk-épil 7 Wet & Dry epilator is most efficient on short hairs and provides a smooth, virtually painless epilation experience with repeated use.
The perfect combination of skincare and grooming from Nivea Men stored in a large reusable glass jar, this set features shampoo, shaving foam, shower gel and moisturiser.
This daily treatment cream is specifically designed for the delicate skin around the eye area. It instantly brightens eyes by reducing the look of dark circles.
This make-up collection for creating everyday looks is an exclusive palette of rich, warm earthy tone shadows. It features new palettes of eight shades of highlighters and eight blushers.
Beauty lovers will love this collection of 25 products from Revolution, including full-size chocolate shadow and face palettes in addition to I Heart Revolution’s iconic heart highlighters, scented glosses and super cute accessories.
Mandarin & Lime Basil Hat box includes an array of toietries products to pamper the body and keep your mind in a peaceful state.
This brush head removes up to 2 times more plaque than a manual toothbrush. It has an EasyStart feature to adjust the power level and an interval timer for ensuring each area is given a thorough clean.
Crystal Noir from Versace is an oriental fragrance with top notes of Ginger, Cardamom and Pepper. The popular scent oozes femininity with Orange Blossom, Peony, Gardenia and coconut heart notes.
HOME & GARDEN
PerfectDraft is a beer machine that allows you to pour your own high-quality draft beer in the comfort of your own home. The smart machine will cool the 6-litre beer kegs to a perfect 3 degrees and will stay fresh for 30 days.
Prepare homemade pizzas and fluffy cakes with this KitchenAid food mixer. Its 300 Watt power output means you’ll never be waiting long for kneaded dough, and because it comes equipped with 4 accessories, you’ll always have the tool for the job.
Compatible with whole beans or ground coffee, you’ll always have the perfect brew. State-of-the-arts coffee machine features a memory function you can save your favourite drink settings for quick coffee on the go.
With a massive net capacity of 601 litres, you will have plenty of space to store your chilled and frozen goods with the LG American Style Fridge Freezer. The fridge has four shelves, three door compartments and two vegetable crispers to provide you will a wealth of options for storing food and drink.
The V8 cord-free vacuum is lightweight and easy to use, making cleaning surfaces effortless. A powerful motor inside the brush bar helps to achieve a deep clean into carpet surfaces, removing dirt and pet hair for a thorough clean.
The Ninja Soup Maker and Blender has a 1.75 litre capacity and 1000-Watt power output to quickly blitz your favourite fruit and veg at the touch of a button. The pulse function helps you achieve the perfect consistency for whether you want smoothies or soups.
Running on an efficient energy setting of A++, this Samsung dishwasher washes those last couple of bits with the half load option. It also features residual heat drying technology, using heat generated in the final rinse, it dries all your pots with efficient performance.
With a 9kg drum capacity this Bosch washing machine is great for medium-sized households. It has an A+++ energy rating and the VarioPerfect™ option you have control over the wash, choosing to make the wash 60% faster or save 30% in energy.
The Panasonic Croustina Bread Maker features 18 different programmes, so you can make whatever doughy creation you’d like. Functions include rapid bake, handy jam maker and even gluten free mode.
The Keswick sofa collection combines classic high backed designs and elegant scroll arms, making a timeless addition to any living space. It’s available in a selection of colours and sizes to fit any home.
The classy Ava offers a modern take on traditional style, with welcoming curved armrests and hand-turned wooden feet – finished off with elegant metal studs. The generous four-seater sofa has a plush pillow back in a selection of gorgeous fabrics.
The Halfords Advanced 200 Piece Socket and Ratchet Spanner Set has been engineered by professionals, and features 100 tooth ratchets and our 72 tooth Ratchet Spanners, with Surface Drive Plus to enhance your DIY.
TECHNOLOGY
This 60 inc Smart TV from LG delivers a superior viewing experience with 4K Active HDR technology. A state-of-the-art Quad Core processor supports the advanced picture processing required for bright, sharp images.
HP’s Pavilion laptop is perfect for handling big projects as it features a 10th generation processor which easily manages big applications while remaining speedy. It has a Full HD screen with Micro Edge display for clarity and clear detail.
LG’s Wireless Soundbar is a sleek design with high resolution audio for a studio worthy experience. It’s ideal for those who love immersive viewing experiences and want to boost their home cinema.
Gamers will love the Motorola G7 which allows them to have play games and binge boxsets without worrying about battery charge. It features an octa-core Snapdragon processor to keep everything running smoothly, while ensuring even large apps load quickly
The Huawei P30 Lite features a 120 degree wide angle lens that makes it easy to capture huge expanses of landscape, or fit everyone into the group photo at Christmas, you’ll be able to get more out of every photo you take.
Monty offers comprehensive radio reception with DAB, DAB+ and FM for all your favourite stations or switch to Bluetooth and stream your own playlists. The 10W speaker tuned in VQ’s Hampshire studios offers room filling sound no matter what you listen to and the choice of real wood cases makes Monty easy on the eye too.
An Amazon Alexa speaker like no other, forget the tube or the big bright screens – go vintage and stylish. Hepburn Voice also has a standalone Bluetooth mode if you’re not connected to the internet and has a built-in rechargeable battery. The speaker is available in standard colours or prints from Emma Bridgewater and Cath Kidston.
Ancestry’s cutting edge DNA kit is a great buy for tech savvy, gadget-lovers who want to explore their backstory. In just a few simple steps, you can understand your genetic origins and connect with relatives you never knew you had.
FOR KIDS
The Cosatto Giggle 2 Travel System & Accessories Bundle is suitable for all-weather and saves you from buying a separate carrycot, pram or duo-directional pushchair.
This fun convertible ride on car features adjustable parental control, and also a foot to floor option once the child gets bigger. Both doors can be opened and, once seated, the children can either drive themselves or leave that up to the adults to steer via the adjustable handle.
My Buddy Wheels is ideal for helping a child learn the fundamental skills needed for cycling by combining a balance bike with a soft cuddly friend to make the adventure more exciting.
Ideal for older riders who have mastered 3 wheels, this Frozen scooter folds and unfolds quickly and easily – ideal for transportation and storage – and is ready to ride right straight out of the box
Hangrees are quirky pop culture parody figures that children will enjoy feeding, shaking and experimenting with their slime.
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