Air Niugini’s Destinations Loyalty Program has reached a milestone celebrating its 10th year anniversary over the weekend in Port Moresby. The program was launched in August 2009, and currently has 115,000 active members with more than 600 million points awarded and over 130 million points used by members for flights. The program is an innovative feature in Air Niugini’s marketing program that provides an effective strategy for identifying, growing and developing a long term relationship with most valued customers. The loyalty program provides customers the opportunity to be awarded for choosing to fly with Air Niugini. There are a total of 19 corporate partners that are involved in the program since day one, which include AVIS Rent a Car and Coral Sea Hotels. Other partners that have come on board include Pacific MMI Limited, Holiday Inn Hotel, CHM, City Boutique Hotel, and Tower Insurance – all of whom were acknowledged during the anniversary cocktail event on Saturday last week. Air Niugini managing director, Alan Milne highlighted during the event that the destinations program is a wonderful success and cannot be done without the partners. “It really is a partnership program and we appreciate the input of all our partners. The… Read full this story
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