YouTube is adding more ways for video creators to make money, as the company and its users work toward becoming less reliant on sometimes-uncertain advertising deals. The new features include more subscription options, additional merchandise partners, and another way to receive tips during live streams. Direct monetization features like these, says YouTube’s chief product officer, Neal Mohan, have already started bringing in money for “thousands of thousands of channels.” In particular, YouTube’s Super Chat — a service that allows viewers to pay to pin comments on live streams — has been a growing source of income for creators since its launch in 2017. During a presentation at VidCon today, YouTube announced that more than 90,000 channels use Super Chat, with some streams pulling in more than $400 per minute. “For over 20,000 channels on YouTube, Super Chat is now the primary means of revenue generation,” Mohan tells The Verge. Over the past couple years, YouTube has been expanding the ways creators can make money directly from their viewers. At last year’s VidCon, it unveiled merch opportunities and memberships, allowing some channels to sell T-shirts and offer subscriptions. Features like these can relieve worries around advertisers disappearing, as they occasionally do amid controversial events. The features also allow YouTube to better compete with platforms like Twitch and Patreon, which have been particularly successful in giving creators new ways to bring in money. YouTube takes a cut of money that passes from viewers to creators. Successful YouTubers are earning five to six… [Read full story]
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.
Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever.