Amazon has agreed Monday to buy home Eero, a San Francisco-based Wi-Fi hardware maker. The total value of the deal wasn’t disclosed. Eero, which was founded in 2014, has raised $90 million in funding, according to Crunchbase. The company makes simply designed white Wi-Fi pucks that people can plug in around their homes, An Eero Wi-Fi system is meant to provide more reliable Wi-Fi in every nook and cranny of a home than a single Wi-Fi router. The deal offers another clear indication of Amazon’s ambitions to control as many aspects of the connected home as it can. It already makes Echo smart speakers — which dominate the US market — as well as Fire TV streamers and even an Alexa connected microwave. With Eero, it is pushing into Wi-Fi networking equipment, too. That equipment has likely become even more important for Amazon, since Wi-Fi is the foundation for all the smart-home gear Amazon is selling. Google, Amazon’s main rival in smart home, already sells a competing — and much cheaper — system called Google Wifi. The Eero acquisition also points to Amazon’s work to keep building its Wi-Fi Simple Setup feature, which is intended to make setting up new smart-home devices easier. Right now, most users need to go through a tedious process of downloading a new app, going through a lengthy setup and pairing new hardware with their voice assistant. Wi-Fi Simple Setup should help cut out a lot of those steps, allowing folks to plug in a new… [Read full story]
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