The second half of 2018 will be remembered as a momentous time for the camera world because Canon and Nikon, two of the most storied companies in the industry, finally got serious about mirrorless cameras. They both launched new full-frame mirrorless cameras with equally new mount systems and lenses that both hope will carry them long into the future. Nikon launched the Z7 and Z6, a duo with specs clearly designed to challenge Sony’s Alpha A7R III and A7 III cameras. Canon released the EOS R with an impressive set of fast lenses to go along with it. It’s clear that both companies recognize mirrorless as the future of their prosumer camera products – even if these three cameras borrow more than a little from the companies’ DSLRs. As they charge in, Nikon and Canon are hoping they can disrupt and chip away at Sony’s dominance of the full-frame mirrorless market. A generous head start now finds Sony on its third generation of professional mirrorless cameras that excel at both stills and 4K video. So the legacy camera makers have a lot to prove. After spending a good amount of time with all three cameras, I’m very impressed by these first swings. The Z6 and EOS R are upgrades for photo hobbyists and pros who want a well-rounded but familiar full-frame camera, while the Z7 is more suited to people who demand the amount of data and cropping flexibility that its high megapixel count can deliver. If you’ve got a… [Read full story]
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.
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