Alibaba’s Singles Day is a huge international shopping event that originated in China and has now spread across the globe. Deals kicked off on November 6th, and shoppers everywhere from the US and UK to China and Indonesia are able to nab some good deals. Many analysts, including App Annie and Adobe, predict that Singles Day will sell more than Black Friday and Cyber Monday combined, based off of last year’s numbers. App Annie put the figure at over $32 billion, while Adobe is estimating $23.4 billion in sales. Still, the holiday isn’t widely known here in the US. And for newcomers, it might not be clear how to get started grabbing deals. Here’s a quick tutorial on what you’ll need to know. The holiday, which is believed to have been started in the 1990s as a way for men in colleges to celebrate being single, was turned into a shopping event in 2009 by Alibaba’s Jack Ma and has since become an annual tradition. Other retailers, including JD.com, Suning, and smaller brands, have started to participate in the holiday by offering sales and promotions, too. Alibaba has multiple platforms that it offers sales on: Taobao, Tmall, and AliExpress. The latter is aimed more at international customers and is the only one of the three available in English. Tmall and Taobao are quite similar, except Tmall’s deals are offered by companies to customers, while Taobao contains deals sold by individuals, which is more like eBay. Some of the highlights we… [Read full story]
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